An illustration highlighting details about the new application.

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on Monday launched an 8-language "mystery shopper" mobile app that enables customers to evaluate government services and leave feedback or suggestions to improve the level of service at UAE federal entities.

“More than 30 years ago we launched the Secret Shopper Programme... today we open the way for all members of society to be secret shoppers providing the government with immediate assessments of their experiences in obtaining government service...transporting success and excellence stories and they are known as unknown soldiers and monitor aspects of improvement and opportunities for development,” tweeted Sheikh Mohammed.

“The government will continue to open new channels to listen to the public permanently ... and any comments sent by users will be included in the evaluation of the officials of these centers and will be among the performance reports submitted to the cabinet,” tweeted Sheikh Mohammed.

“We want our people to have the best government services in the world .. The customer is the referee and the secret shopper is the standard for the quality and efficiency of services. We care about the opinion and evaluation of each customer ... his voice is heard and his comments are the focus of our attention and our follow-up,” he continued.