Shams is part of a larger business community that primarily aims to provide an ideal environment for creative individuals to communicate.

Sohaila Ahmed, Staff Reporter

Sharjah Media City (Shams) had a successful participation at the Gitex Technology Week 2019, which was held from 6th to 10th October at the Dubai World Trade Center. During the five-day exhibit Shams presented its various initiatives while using the occasion to communicate with various industry experts and professionals.

This participation was aimed at exploring opportunities at Gitex 2019, to benefit from the technological development particularly within the media sector and its related creative industries.

Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said, “We learnt about the latest technologies that could assist in digital transformation and help us in keeping up with the future requirements of the industry. These technologies will also help enhance the services offered by Sharjah Media City when introducing digital solutions and applications that enrich the quality of work.”

Al Midfa added that Shams is part of a larger business community that primarily aims to provide an ideal environment for creative individuals to communicate and interact, and to support media companies by enabling them to produce creative content, as well as playing a key role in making entrepreneurship accessible to startups and SMEs.

During its participation in Gitex, Shams highlighted Sharjah’s solid infrastructure, its human and technological capabilities, strategic location and advanced infrastructure that reflect elements of excellence adding a competitive edge to Sharjah Media City.

The Habal brothers  joined together with Al Moammar Information Systems Company to present the first Emirati humanoid robots “Samit and Sidra” at Gitex 2019. The launch of the two robots came in conjunction with UAE’s vision for the year 2031. The main purpose of the two robots is to provide assistance, interact with clients, and accomplish daily tasks without any human interference. They will be used in various fields such as advertisements, human resources, customer service, and in the private and public sectors. The AI robots will work as comprehensive employees in government and private sectors to ensure higher quality services and customer satisfaction, as they are programmed to interact and evaluate satisfaction of clients through provided services.