RTA launches automated chat - GulfToday

RTA launches automated chat


An illustrative picture shows a customer interacting with automated chat system, Mahboub.

The Roads and Transport Authority, RTA, has recently launched a Corporate Automated Chat System, Mahboob, via WhatsApp channel, as part of a plan to step up communication channels with its customers. The step is taken following the successful launch of the service on RTA’s website and “RTA Dubai” App.

The automated chat service is quick when it comes to responding to customers’ inquiries, without human intervention. The initiative uses Artificial Intelligence, AI, technologies and natural language processing algorithms. Such smart services and channels aim to keep pace with UAE and RTA’s strategies for AI.

“The launch of Mahboob’s service on WhatsApp is in line with a host of RTA’s strategic goals (Smart Dubai, People Happiness, and Advance RTA). The automated chat technology is able to answer customer queries relating to RTA’s services, which in turn reduces the pressure on RTA’s Call Centre,” said Abdul Aziz Al Falahi, CEO of RTA’s Corporate Technology Support Services Sector.

“The automated chat on WhatsApp is available in both Arabic and English. Currently, there are 64 information services available, including the renewal of vehicle registration, and an introduction about nol card, abra, etc. RTA is keen to expand the use of AI to be an industry leader of AI by 2031; a strategic objective of the UAE and the Government of Dubai,” he continued.  

Recently, Dubai Electricity and Water Authority, Dewa, obtained a verified WhatsApp business account to communicate with its customers.

The new feature relies on Artificial Intelligence (AI) through Rammas, Dewa’s virtual employee. Customers can communicate with Dewa in both Arabic and English round the clock through WhatsApp on (046019999).

“We always seek to enrich our customers’ experience with smart services that are based on advanced systems to provide a unique government experience that contributes to their happiness. This is done by making use of AI tools in line with the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to use AI in all government and private sectors. The move is part of Dewa’s efforts to support the National Strategy for Artificial Intelligence 2031, to position the UAE as a global leader in AI by 2031, and develop an integrated system that employs AI in vital areas of the UAE.


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