With almost 200,000 views the short film on YouTube alone within four days of its release. WAM
The Sharjah Baby Friendly Office (SBFO) has released a short film to celebrate the first anniversary of the emirate being named a 'Child Friendly City' by the UN Children's Fund, Unicef.
The film was released on several TV channels popular among UAE viewers, receiving an overwhelming response, with almost 200,000 views on YouTube alone within four days of its release.
Through the video, SBFO aims to highlight Sharjah's efforts in ensuring children's wellbeing in a safe environment that safeguards their rights and meets their needs, through facilities that encourage play and learning. The video also highlights emirate's keenness to promote book culture among children and youth, as World Book Capital 2019.
The music video production depicts a girl who tells the story of her city of Sharjah and features various child-friendly aspects of the city. The film points out the virtues of allowing children to be themselves and express their thoughts and opinions, via the many landmarks of Sharjah. It also pays tribute to teachers and educators as sources of inspiration for children.
His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, is also depicted as a role model for generations, and whose virtues everybody aspires to emulate within the short film.
The simple yet meaningful lyrics by Kuwaiti writer Heba Hamada is set to music by Kuwaiti composer Bashar Al Shatti.
A screenshot taken from the film. WAM
Sharjah was named a "Child Friendly City" by Unicef in May 2018 in recognition of its outstanding efforts and accomplishments in the protection and promotion of children's rights. It was the first city in the Middle East to receive the prestigious title, and the first in the world to win the title after successfully meeting the new international requirements and criteria launched by Unicef's global Child Friendly Cities initiative in May last year, to ensure the fulfilment of children's rights under the UN Convention on the Rights of the Child.
Continuing its drive to elevate and protect the wellbeing of children in the emirate, SBFO has put in place a 2019-2021 executive action plan with a five-goal focus for children and youth. The goals are: that children and youth are valued, respected and treated equally within their communities and by local authorities; they have their voice, needs and priorities heard and taken into account in public laws, policies, and decisions that affect them; they have access to basic essential services; they live in a safe, secure and clean environment; they have opportunities to enjoy family life, play and leisure.
Sheikha Bodour said, “This global pandemic is yet another reminder of our shared humanity… We are united by our love for books and reading.”
The gesture reflects the Sharjah Ruler’s keenness to promote locally-produced literature within the UAE’s book industry by supporting Emirati writers and intellectuals, and ultimately enhancing their presence in libraries.
The 40th Sharjah International Book Fair’s platform engages largest number of publishers and agents with networking, matchmaking and other business interests this year.
In her keynote address at the fair’s Professional Publishers Programme, Sheikha Bodour commended its focus on translations which, she said, can play a key role in boosting global collaboration between publishers and within the arger publishing ecosystem.
Featuring more than 200 distinguished local and international calligraphers and artists, the Biennale seeks to underscore the significance of calligraphy as a powerful medium for cultural expression.
Last month, the government in Sindh introduced a bill that would imprison parents for up to one month if they fail to get their children immunised against polio or eight other common diseases.
Sharjah Police arrested an Arab national who deceived women by promoting home massage services in return for cheap prices through a social media platform, for the purpose of blackmail and threats to obtain money.