American University of Sharjah holds Media Day - GulfToday

American University of Sharjah holds Media Day


AUS Media Day allows young local talent to better understand world-class education in mass communication.

Students from schools all across the United Arab Emirates took part in the AUS Media Day held yesterday on April 17 at the American University of Sharjah (AUS).

The event, the first of its kind to be held at the university, featured a wide variety of activities that included screenings of media works by AUS students; media competitions and workshops for participating students in social media, video storytelling, TV presentations and commercials, and photography; and lecture on mass communication as a professional choice for prospective university students.

Organised by the university’s Department of Mass Communication in collaboration with the Office of Enrolment Management (OEM), the event aimed to introduce high school students to the revised mass communication undergraduate programme offered at AUS. The programme, which provides students with a high standard of learning and training environment in mass communication, reflects the latest trends in media education and industry practices and thrives on continuous engagement with the industry.

Professor Kevin Mitchell, Acting Chancellor of AUS, welcomed the participating students and wished them a fun-filled and informative day. He also encouraged the students to tour the campus and meet students and faculty to explore the various aspects of the university.

“AUS is a student-centric institution with strong student governance, which means that students have a say in what goes on on campus. If you are thinking about university, look at things like the strength of its programmes, its faculty and extracurricular activities, which combined make an education,” he said. 

Speaking on the occasion, Dr Mahmoud Anabtawi, Dean of the College of Arts and Sciences, said: “With a state-of-the-art audio-visual studio, and an experienced and highly qualified faculty, our mass communication programme is known throughout the region for the excellent quality of graduates it produces. We are very pleased to welcome students from around the country to the first AUS Media Day and provide them with an opportunity to experience and explore the various facets of this dynamic field.”

Welcoming the students to the event, Ali Shuhaimy, Executive Director of Enrolment Management, said that AUS is committed to organising events such as these through its popular Sharakah programme which comprises schools from around the UAE. He added that starting this year, AUS will be offering merit-based scholarships to qualified incoming students that amount to between 20 to 50 per cent of the tuition.

Commenting on the event, Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said: “Sharjah is currently striving to position itself as a world-class hub for media and creativity within the region. At Shams, we are very keen on fostering the community, and enabling individuals to motivate creativity and innovation. Hence, we are very excited to be a part of the inaugural event of the AUS Media Day that allows young local talent to better understand the world-class education in mass communication available for them here within the UAE, along with the competitive career opportunities that this field offers.”

 The event, which was sponsored by Shams and Grapheast, saw 10 schools with more than 200 students and officials participating. The schools included: Al Shola Private School; Dawha Scool; Al Khaleej National School; Sharjah American International School; Al Durrah International School; Al Zuhour Private School; GEMS Wellington International; Liwa International School; Al Mawakeb Al Garhoud School; and Greenwood International School.

    The AUS Media Day was held as part of the Sharakah programme under which AUS has signed Memorandums of Understanding with a number of secondary schools in the UAE whereby the university will offer workshops to teachers and students; offer patronage of selected research, cultural, social and sporting activities and events organised by the Sharakah partner school; award partial scholarships to deserving students selected from lists provided by the schools; and offer university preparation courses, including SAT and TOEFL preparation courses, and recruitment of outstanding students from varied sociocultural and economic backgrounds to AUS.

For more information about the mass communication programme at the American University of Sharjah, visit

  The American University of Sharjah (AUS) was founded in 1997 by His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah. Sheikh Sultan articulated his vision of a distinctive institution against the backdrop of Islamic history and in the context of the aspirations and needs of contemporary society in the UAE and the Gulf region.

Firmly grounded in principles of meritocracy and with a strong reputation for academic excellence, AUS has come to represent the very best in teaching and research, accredited internationally and recognised by employers the world over for creating graduates equipped with the knowledge, skills and drive to lead in the 21st century.

AUS values learners not driven only by academic success, but by those that embrace our dynamic campus life and embody our ideals of openness, tolerance and respect. This combination of academic excellence and community spirit ensures AUS is filled with world-class faculty and students, poised to become the innovators, thinkers, contributors and leaders of tomorrow.

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