Fragrance ‘defines cultural values’

Fragrance in Dubai is not a luxury but a vital pillar of culture as it enters into a room before one can.

“I chose to begin it from Dubai — a city where heritage meets luxury and vision becomes reality,” said Mohammed Mubin Mallick, a Dubai-based serial entrepreneur, on the occasion of launching his first fragrance business in Dubai.

Talking to Gulf Today, he said: “I was inspired to create a luxury brand because I believe luxury should come from within — from identity, intention, and heritage.”

Mallick is from Kolkata, India, and has been in the GCC for over two decades. He is also Business Coach, CEO and Founder of Kiran Smart.

Recently, the company established its headquarters in Dubai and is relocating from Kuwait. Kiran Smart now operates offices in three countries: the UAE (Dubai), Kuwait (Salmiya), and India (Bangalore).

“While I was based in Kuwait, Dubai was always part of my business path. As the vision for ME – Mubin’s Empire grew, Dubai became the natural home for this legacy. In mid-2025, I made the decision to move here — to build the future of the brand in a city where ambition meets possibility.”

The launch event, held at the Metropolitan Hotel, Dubai, was attended by prominent business leaders including Emiratis.

Responding to a question, he said: “I chose Dubai because it’s is not just a city — it is a statement. It represents ambition, vision, heritage, and the courage to build the impossible. Dubai understands silence as power, presence as identity, and excellence as a standard. This brand belongs to that energy. Luxury needs a birthplace that understands legacy. Dubai is one of the few cities in the world where ambition is respected, excellence is expected, and vision becomes reality. That’s why ME- Mubin’s Empire was born here.

“Luxury should never ask for attention. It should command respect in silence. ME was created for those who understand that power does not need noise,” he added.