Huawei reinforces Dubai’s Fitness Movement with a tech-driven community campaign during the Dubai Fitness Challenge 2025

The Dubai Fitness Challenge (DFC) 2025 turned the city into a month-long celebration of movement, and Huawei emerged as one of the standout partners transforming the way residents and citizens approached health and wellbeing. With a focus on youth empowerment, digital innovation, and inclusive fitness, Huawei rolled out a comprehensive program that brought its health ecosystem to life across the city.

A City Moving, A Brand Enabling 

This year’s Dubai Fitness Challenge once again invited the community to embrace 30 minutes of activity for 30 days. Huawei used the opportunity to demonstrate how technology could amplify not only personal fitness goals but also the broader culture of active living. The company’s involvement was built around the belief that wellbeing thrives when supported by access, inclusion, and purpose — values deeply rooted in Huawei’s identity.

The DFC partnership also gave Huawei a powerful platform to strengthen the connection between digital tools and real-world action, proving that technology could inspire meaningful change when combined with community experiences.

“At Huawei, we’ve always believed technology should be a bridge to healthier, more fulfilling lives. Our focus on health and fitness goes beyond building smart wearables to leveraging tech to respect and support human potential.

We aim to enable individuals and communities to integrate fitness into their lives as a natural pursuit and foster lasting well-being and richer life experiences,” said Lei Cheng, Chief Marketing Officer, Huawei Consumer Business Group, Middle East and Africa. 

Bringing Fitness Innovation to the Streets 

Huawei’s presence during DFC 2025 was marked by impactful activations that showcased its leadership in health technology.

On 2 November, Huawei joined thousands of residents at Dubai Ride, encouraging families, fitness enthusiasts, and young cyclists to take over the city streets. The event highlighted how cycling culture continued to grow in Dubai, with Huawei supporting the movement through its community engagement and wearable technologies. 

One of the defining moments of Huawei’s campaign came through its collaboration with the Asian Paralympic Committee (APC) and Dubai Club for People of Determination. Paralympic athletes were given the opportunity to test Wheelchair Mode on the HUAWEI WATCH GT 6, one of Huawei’s most advanced accessibility-led features. The mode offered precise tracking of push frequency, distance, and exertion, marking a milestone for inclusive fitness solutions in the UAE. 

Throughout the challenge, Huawei drew attention to its TruSense System, an integrated technology platform designed to monitor physical and emotional wellbeing through more than 60 indicators. For many participants, this represented a smarter, more intuitive way of understanding personal health patterns.

Transforming Zabeel Park into a Fitness Hub 

To extend the impact of the Dubai Fitness Challenge, Huawei hosted free weekly community workouts every Saturday at Zabeel Park. Led by professional trainers, these open-air sessions attracted youth, families, and residents from all backgrounds, creating a lively environment where fitness became a shared experience. 

The workouts were built around training programs available on the Huawei Health+ app, giving participants the opportunity to synchronize their on-ground performance with personalized digital guidance. The integration allowed users to track progress, revisit sessions, and stay committed to fitness long after each class ended. 

Interactive activities, mini-challenges, and giveaways added excitement to every gathering, ensuring that motivation remained high and participation continued to grow throughout the month. 

Elevating the UAE’s Fitness Landscape 

Huawei’s involvement in the Dubai Fitness Challenge 2025 reinforced the brand’s long-term commitment to the UAE’s wellbeing agenda. Through its partnership with Dubai Ride, its inclusive technology showcases, and its community-driven park sessions, Huawei helped shape a dynamic month of activity that merged physical fitness with digital empowerment. 

By enabling residents to link their devices, routines, and lifestyles into a seamless health journey, Huawei closed DFC 2025 with a promise: to continue championing a healthier, more inspired UAE where innovation meets human potential every day.