Victor Keyrouz X Amaraya: Where beauty meets vision

In the heart of Dubai, where elegance meets ambition, Amaraya Beauty Center opened in 2021 with a powerful mission: to help every woman feel confident, radiant, and healthy. More than just a salon, it was a sanctuary—where artistry, wellness, and luxury came together under one roof.

The name “Amaraya” draws from the Arabic word Amar, meaning moon—a symbol that deeply resonated with founder Pamela El Khoury. For Pamela, a Lebanese entrepreneur with a deep passion for beauty, the moon’s serene glow represented the timeless, natural beauty every woman deserves to feel. Inspired by this vision, Amaraya was created as a place where that feeling could come to life.

From the start, Amaraya stood out—not just for its luxurious interiors and warm atmosphere, but for its holistic approach. From nails, lashes, and makeup to advanced treatments like cellulite massage, Madero therapy, and non-invasive Brazilian butt lifts, every service was carefully curated. Every detail reflected Pamela’s dedication to creating an experience that felt like a ritual of self-love.

As word spread, Amaraya became a favorite among Dubai’s style icons, celebrities, and influencers. Known for its high standards, flawless service, and unmatched energy, Amaraya wasn’t just a salon—it became a lifestyle.

In 2024, a bold new chapter began. Amaraya partnered with the legendary Victor Keyrouz, a celebrity hair master celebrated across the region. Together, they launched a new era: Victor Keyrouz X Amaraya.

This partnership redefined hair beauty in the region. Victor brought with him Blust-On, a revolutionary haircare innovation blending advanced science with luxury. As its global ambassador, Victor led the launch of this game-changing product—making Victor Keyrouz X Amaraya the first salon in the Middle East to offer it.

With this momentum, the salon attracted Dubai’s top hair talent—from stylists and colorists to trichologists and extension experts.

Today, Victor Keyrouz X Amaraya stands as a symbol of refined femininity and transformation. A place where beauty is not created—it is revealed.

Welcome to Victor Keyrouz X Amaraya, where every brushstroke, every innovation, and every smile celebrates the masterpiece that is you.