Red Cross, IFRC launch global campaign to combat heatwaves

The International Federation of Red Cross and Red Crescent Societies (IFRC) has initiated a global campaign titled "Heat Action Day" to address the escalating health risks associated with extreme heat.

In a statement issued on Saturday in Geneva, the IFRC emphasised that extreme heat is often referred to as a "silent killer," disproportionately affecting vulnerable populations such as the elderly, children, and individuals with chronic illnesses.

The campaign aims to raise awareness about the dangers of heatwaves and promote preventive measures to mitigate their impact.

A woman rides a bicycle next to a thermometer that reads 42˚C in the morning in Seville, Spain, on Saturday. AFP

The IFRC highlighted that climate change has led to an increase in the frequency and intensity of heatwaves worldwide, necessitating coordinated global action to protect communities.

As part of the campaign, the IFRC is collaborating with national societies, local authorities, and community organisations to implement heat preparedness plans, disseminate educational materials, and establish cooling centres in high-risk areas.

The organisation called on governments and stakeholders to prioritise heatwave preparedness and integrate heat risk reduction into national disaster risk management strategies.

The IFRC reiterated its commitment to supporting communities in building resilience against climate-induced hazards and ensuring the safety and well-being of vulnerable populations during extreme heat events.

WAM