As UAE tourism surges, Address Hotels + Resorts leads with distinctive destinations—including a hidden gem in Fujairah

The UAE’s hospitality sector is experiencing a record-breaking boom, driven by visionary tourism strategies, infrastructure expansion, and growing global demand. Amid this growth, Address Hotels + Resorts, the luxury hospitality brand by Emaar Hospitality Group, continues to set the benchmark—offering elevated experiences that cater to today’s discerning travelers across the Emirates.

From the heart of Downtown Dubai to the tranquil coastline of Fujairah, the Address portfolio has evolved into a symbol of design-driven, intuitive hospitality. Flagship destinations such as Address Downtown, Address Dubai Mall, Address Grand Creek Harbour, Palace Downtown, and Palace Dubai Creek Harbour remain cornerstones of urban luxury. However, a compelling new chapter is unfolding on the East Coast—where Address Beach Resort Fujairah stands out as a refined retreat redefining the staycation experience. 

Tucked between the majestic Hajar Mountains and the Gulf of Oman, Address Beach Resort Fujairah blends seaside serenity with understated luxury. With contemporary interiors, panoramic ocean and mountain views, and an ambiance that is both intimate and inspiring, the resort has become a sought-after destination for couples and curated travelers seeking calm, comfort, and sophistication just a short drive from Dubai. 

Fujairah’s allure lies in its authenticity—crystal-clear waters, diving havens, and dramatic landscapes that remain untouched by urban sprawl. The region’s rise also reflects the UAE’s broader tourism strategy to diversify its offerings, encouraging both domestic and international travelers to explore beyond traditional hubs.

As part of this shift, Address Beach Resort Fujairah is at the forefront—offering a balance of world-class hospitality and the restorative qualities of nature. Whether it’s a wellness weekend, romantic escape, or an extended coastal retreat, the resort invites guests to experience the UAE from a fresh perspective. 

Across the country, Emaar Hospitality Group continues to expand its luxury footprint. From the retail-linked vibrance of Address Dubai Mall to the serene waterfronts of Address Creek Harbour, and the timeless elegance of Palace Hotels, each destination offers a distinctive experience—yet all reflect the same commitment to excellence. 

As the UAE charts a bold course toward its tourism vision, Address Hotels + Resorts is not only responding to demand but also shaping it—elevating hospitality standards and redefining luxury living for a new generation of global travelers.

For more information, visit the website https://www.addresshotels.com/en/