Officials cut the ribbon during the opening ceremony of nove cafe in Dubai.

The annual coffee consumption in the Middle East amounts to $7 billion and the estimated consumption per person stands at 3.5 kilogrammes per year, according to a report by Fanack.

Figures show that the UAE alone spends $630 million on coffee each year, which improves the prospects of new coffee brands entering the country and opening new branches. The UAE's culturally diverse population is playing a vital role in the growth of its coffee market as numerous multinational chains and cafes establishing their operations in the country.

To meet the rising demand of coffee lover, the Middle East's first self-service coffee showroom, nove caffe, was inaugurated at Citywalk Boulevard in Dubai.

The outlet was opened by Al Shirawi Vending Solutions, a subsidiary of Al Shirawi Group of Companies, one of the largest private business conglomerates of the UAE and a leader in the Office Coffee Service (OSC) and Vending landscape.

The grand opening was graced by esteemed VIPs and marks the beginning of a thrilling era poised to reshape the coffee landscape.

Pamela Chikhani, General Manager of Al Shirawi Vending Solutions, emphasised the significance of this pioneering concept, stating, "The sophistication and quality of our machines have allowed us to reimagine the coffee experience, reflecting our unwavering commitment to excellence and innovation. These smart vending machines offer patrons a coffee experience like no other. They are set to redefine our perception of vending."

The self-service coffee showroom will feature cutting-edge smart coffee machines sourced from Crane (UK) and Veromatic (Netherlands). These machines function as personalised baristas, meticulously crafting the perfect brew for each customer. Each cup is a unique masterpiece, tailored to individual preferences, delivering a distinctive and delightful coffee experience.

nove caffe is the Middle East's first self-service coffee showroom, designed to revolutionise the coffee culture. It provides an innovative platform to showcase state-of-the-art coffee vending machines, essentially serving as personalised baristas.

This venture represents the evolution of the vending industry, placing quality products and services at the forefront. It goes beyond mere coffee dispensing; it sets a new industry standard, underpinned by a dedication to excellence and a customer-centric approach.