Jeff Goldblum wears a creation as part of the Prada men's Fall-Winter 2022-23 collection. AP
Gulf Today Report
Miuccia Prada looked to Hollywood for inspiration as the Italian luxury label unveiled its Autumn-Winter 2022-23 collection on Sunday using 10 actors including Hollywood A-lister Jeff Goldblum to model the classical chic menswear, all the while bending some rules.
Among them were David Lynch favourite Kyle MacLachlan ("Twin Peaks"), Jeff Goldblum ("The Fly", "Jurassic Park"), Asa Butterfield ("Sex Education") and Thomas Brodie-Sangster ("Bright Star").
Some seemed out of their element, despite their wealth of experience as actors.
Prada said it wanted to use "real men, recognised figures... who offer a new facet of reality" as actors.
The collection mixes and matches sober coats and blazers in grey, black and blue with work outfits in fluorescent colours cut from leather or luxury cotton.
"Through these clothes, we stress that everything that a human being does is important," said 72-year-old Miuccia Prada, who heads the group her grandfather founded in 1913.
"Every aspect of reality can be elegant and dignified."
Raf Simons, Prada's co-designer who joined the house in 2020 after creating for Jil Sander, Dior and Calvin Klein, noted: "The fundamentals of the men's wardrobe are associated with industrial forms," melding "sartorial style" and "streetwear".
The men's fashion week, which runs through Tuesday, was blindsided by the emergence of the highly contagious Omicron variant of Covid, with many houses pulling out.
British actor Asa Butterfield presents a creation for Prada's Men's collection. AFP
Giorgio Armani cancelled his show in Milan as well as his haute couture show in Paris, leading an exodus that saw the number of in-person events shrink from 23 to 16.
Eighteen brands opted for a purely virtual presence, while others presented their collections by appointment.
"We have learned to live with the virus," Pascal Morand, head of France's Federation for Haute Couture and fashion, told AFP.
"Digital enriches the physical, but it can't replace the emotion and sensory side of the runway shows."
Rihanna said Thursday she had been given complete freedom to design her first fashion line for French luxury powerhouse LVMH, which is banking on the pop diva to find a new market of millennials beyond the reach of its traditional brands.
The organizers of Paris fashion Week plan to hold audience-free men’s and haute couture shows later this month.
US pop star Rihanna is facing global outrage on her company Fenty Beauty under the lens in India for sourcing mica from mines in Jharkhand which use child labour.
French luxury label Chanel on Thursday raised a 600 million euro ($699 million) bond with clauses linked to its environmental goals, as firms in a sector under scrutiny from waste-conscious shoppers ratchet up green initiatives.
“I have 31 free cheeseburgers from McDonald’s if anyone is interested. Apparently my two-year-old knows how to order DoorDash,” the mother wrote on Facebook on Tuesday.
Catering to an elite list of clienteles and collaborating with global brands in the niche beauty segment is Alexandra Ibrahim.
The hot air balloon accommodates two adults at a time and rises to a height of 30 metres, providing 360-degree views of Ras Al Khaimah’s break-taking landscape of beaches, deserts, mangroves, and mountains.
The successful entrepreneur has left no stone unturned to take his Luxury Jet Ski rental business to newer heights. A Luxury Desert Adventure project is next on the cards for Hermes Mansour.