Dr. Humberto Palladino.
Technology remains one of the most significant leveling forces in the world today. It allows massive companies to face competition from smaller newcomers to their spaces. The same can be said for medical professionals.
Over the last few years, technology has become a significant factor in helping businesses market themselves. With the right tech tools to establish a platform, any company can seek an audience conducive to their business.
Medical practitioners who have opened their private practices have seen massive growth because of social media offerings and utilizing the space to drive traffic to their own websites. However, this isn't the only way technology offers new medical practitioners an edge in the field.
Social media fueling massive growth
Plastic surgery is a heavily visual field. People enjoy looking beautiful, and plastic surgeons make that happen. Over the COVID-19 pandemic in the US, plastic surgeons have been getting a lot more business.
Much of the money clients may have spent flying off for vacations is now being spent in plastic surgery clinics. However, even though the market is currently booming, practitioners have to compete heavily for spots from clients. Because of the surgery's intimate nature, most clients only go with plastic surgeons who have proven track records.
To help drive their reputation and make them more visible to individuals, these plastic surgeons use social media to promote their businesses. Instagram in particular is a useful tool for plastic surgeons to make a massive impact on their target demographic. Dr. Humberto Palladino is a perfect example of social media building a platform for a professional, with his outreach generating a lot of traffic for his practice.
The growth of business apps
Mobile penetration in most developing markets is at an all-time high. Even in developing nations, a smartphone's price is relatively small, allowing smart businesses to tap into new demographics.
Plastic surgeons especially, are finally beginning to embrace the idea of new technology to build on their existing demographics. App coders can develop mobile apps that help customers stay connected with the professional and their business and offer them insight into what the company does and any special deals that may attract them to take a procedure on.
“With so much recovery time available to people now, plastic surgery practices are in a great position to capitalize”, says Dr. Humberto Palladino.
What this means for plastic surgeons
Modern plastic surgeons have access to a wide array of tools that can help them get themselves noticed. Engagement through social media is the most transparent methodology, but it's not the only one.
App coders can be found on most freelance websites that can build a sleek mobile app that links a business to thousands of ready users. It's never been easier to start a private plastic surgery practice and get noticed.
All the professional needs to do is streamline their approach and use their social media to connect with clients. Technology is one of the most valuable tools in guaranteeing the right people notice them.
The trick lays on being strategic in how to implement the available technological tools to maximize exposure and practice efficiency. This is what Dr. Humberto Palladino has mastered over the last 5 years and is helping him quickly thrive in the competitive world of cosmetic surgery.
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