Activists address the media calling for justice for those killed by police officers.

Haunted by the COVID-19 pandemic's disproportionate impact on Black people and reports of police violence against their community, a group of families in the southern state of Georgia have banded together to create a town called Freedom.

They found a 96-acre (39-hectare) property for sale in central Georgia, and came up with a 10-year-plus timeline and a vision of using the land to build intergenerational wealth, something financial experts say is key to closing the racial wealth gap.

The families purchased the property in August 2020, and after some social media and news coverage, "we went viral," Scott, 34, a realtor in Atlanta, told the Thomson Reuters Foundation in a phone interview.

Today, the group's 19 founding Black families have amassed more than 500 acres in two parcels.

Aiming to be a model for equity, energy efficiency, local food production and more, the Freedom project has drawn political support as an opportunity to build a community from the ground up.

'IT FELT EMPOWERING'

Physically the project is still little more than the two parcels of land, mostly located on an old lumber farm, with rolling hills, a creek and wide views.

The families will need about 100 more acres of land in order to incorporate as a city, for instance, a process that will also need to go before a local ballot and a series of political entities.

They are also fundraising to be able to access a line of credit, hoping to raise the last of the $500,000 they need during a celebration next month for Juneteenth, the holiday marking the end of slavery in 1865.

Local officials on the county board of commissioners, in the nearby town of Toomsboro, and at the local Chamber of Commerce did not respond to requests for comment.

"One Year, What's Changed?" rally hosted to commemorate the first anniversary of George Floyd's death in Minneapolis.

PRIORITIZING THE POOR

As audacious as the project may seem, it fits into a long tradition of Black Americans seeking to create havens from white oppression, said Thomas Healy, who teaches at Seton Hall University's School of Law in New Jersey.

Most of those communities were small agricultural centers, but some would thrive for a period, amassing several thousand residents.

One of the most ambitious was in North Carolina in the late 1960s, when a civil rights activist named Floyd McKissick sought to use a federal "new towns" program to create what he called Soul City, said Healy, who wrote a book on the subject.

McKissick viewed Soul City - which would be inclusive, but predominantly Black - as the last step in the emancipation of Black people in the United States, Healy said.

And the effort went much further than most anticipated, with 3,500 acres under development for a decade, complete with infrastructure, neighborhoods and public services, he said.

But McKissick was never able to convince factories and industry to relocate to Soul City to power the local economy, and the project eventually unraveled.

Government data shows white families are 10 times wealthier than Black families, while the number of unemployed Black Americans has increased 40% since March 2020 compared to 34% for white Americans.

'BEACON OF HOPE'

Tabitha Ball, a psychologist in Atlanta, had been noticing rising levels of anxiety among her patients amid the pandemic, driven by the stresses of the health emergency and the racial tensions that gripped the country following Floyd's death.

Owning land had long been important in her family, but it was something she had not yet gotten around to prioritizing, said Ball, who has two nine-year-old sons.