Geeta J, a teacher turned model. Reuters
Gulf Today Report
Geeta J. is an Indian model that is advocating for e-commerce firms to hire older women for advertising campaigns.
The 52-year-old former teacher took to modelling at the age of 50.
Geeta J getting her makeup done before a photoshoot. Reuters
She is challenging what she calls ageist norms practised by many companies. J wants innerwear companies in India to be more inclusive.
"Are women no more fit to become a lingerie model past a certain age?," Geeta has said in an online petition on Change.org, captioned with the hashtags '#AgenotCage' and '#LingerieHasNoAge', which she started this year.
52-year-old Indian model exercising. Reuters
More than 11,000 people have signed up to support her petition, which is addressed to the chief executive of the popular innerwear company Zivame.
J began her career after winning a runners-up prize in a beauty pageant for older women. With the support of her family and friends, she was able to switch careers at 50.