Student Pham Trang Nhung (L) tries on an outfit based on traditional patterns and styles.
Niloufar Saleem, Staff Reporter
With the modern styles and cuts, the traditional Vietnamese outfits, which are made of silk and heavy embroidery, don’t really seem to be the first choice of today’s youth.
But 28-year-old Nguyen Duc Loc wants to try his best to keep the tradition and culture of the country alive with his designs.
Loc is an entrepreneur with a hard-working team of eleven people working under him.
Loc, who has a production house in Hanoi, wants to bring back yesteryear tradition and culture with a twist, to today’s modern world.
His company started gaining recognition when he started designing clothes for music videos, singers and many traditional fashion shows.
Pham Trang Nhung, a 22-year-old student who had come to see Loc's designs said most people rent traditional clothes instead of choosing to own them.
Although a far more comfortable and modern prospect than royal 19th-century clothing, some say they are too restrictive and impractical in today's world.
Social media shows plenty of pictures of young women posing in traditional dress -- and with more than a dozen Facebook groups catering to those interested in ancient designs, some aficionados have even banded together to create a rival design company to Loc's.
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