A still image taken from the fashion film. Reuters
Gulf Today Report
Gucci to bring back some of its classic pieces in its latest collection with the hope of increasing sales and reaching a wider audience.
The 1960’s handbags and other pieces will be mixed up with new sneakers and logoed skateboards.
Following the cancellation of Fashion shows due to the pandemic, Alessandro Michele collaborated with US director Gus Van Sant to create a series to showcase the seasonless gender-neutral pieces.
According to Gucci, the series will serve as a virtual fashion film. The seven-part film will be released daily over the course of the week.
The film follows a woman as she goes about her daily routine in Rome.
It has a retro feel with vintage cars and jukeboxes serving as props in different scenes.
Celebrities like Billie Eilish and Harry Styles made a cameo in the film, all styled in Gucci.
According to a forecast, the luxury industry is expected to rise to 80-85% of the total this year from 60% in 2019.
Gucci numbers are still doing well, it has recorded an operating margin of 30% in the first quarter of 2020 but still not up to par with other luxury brands.
Gucci designer Alessandro Michele took his audience behind the scenes as he revealed his latest collection on the first full day of Milan Fashion Week on Wednesday.
Gucci has raised the price of handbags by up to 9%, joining rivals Louis Vuitton and Chanel in a bet their brands will still lure the wealthy.
The film will focus on the murder of fashion trailblazer Maurizio Gucci, with Gaga playing Patrizia Reggiani, Gucci's former wife who was convicted of orchestrating his death after discovering he had an affair.
The 'J' or business class of an Air India flight from Mumbai to Chennai was booked so that 'K9' could travel with its owner in absolute “luxury and peace.” The owner of the dog would have spent more than Rs250,000 for the two-hour-long flight from Mumbai to Chennai.
Kim wore a haute couture mini dress, paired with black tights and the designer’s signature Knife boots. An opaque headcover hid her entire face and head apart from her 75-inch ponytail.
It is dubbed as Jinn Prison, located in the Shahn District, Al Mahra Governorate, Yemen. The team documented its adventure by live streaming.