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A still image taken from the fashion film. Reuters
Gulf Today Report
Gucci to bring back some of its classic pieces in its latest collection with the hope of increasing sales and reaching a wider audience.
The 1960’s handbags and other pieces will be mixed up with new sneakers and logoed skateboards.
Following the cancellation of Fashion shows due to the pandemic, Alessandro Michele collaborated with US director Gus Van Sant to create a series to showcase the seasonless gender-neutral pieces.
A model gestures during the shooting of the first episode of the mini-series. Reuters
According to Gucci, the series will serve as a virtual fashion film. The seven-part film will be released daily over the course of the week.
The film follows a woman as she goes about her daily routine in Rome.
It has a retro feel with vintage cars and jukeboxes serving as props in different scenes.
Actress Silvia Calderoni looks on during the shoot. Reuters
Celebrities like Billie Eilish and Harry Styles made a cameo in the film, all styled in Gucci.
According to a forecast, the luxury industry is expected to rise to 80-85% of the total this year from 60% in 2019.
Gucci numbers are still doing well, it has recorded an operating margin of 30% in the first quarter of 2020 but still not up to par with other luxury brands.
Gucci designer Alessandro Michele took his audience behind the scenes as he revealed his latest collection on the first full day of Milan Fashion Week on Wednesday.
Gucci has raised the price of handbags by up to 9%, joining rivals Louis Vuitton and Chanel in a bet their brands will still lure the wealthy.
A Gucci tracksuit owned by Elton John is expected to sell for thousands of pounds when it is put up for auction next month.
A fashion data organisation aims to crack down on slavery and worker abuse by mapping every clothing and footwear factory in the world, with a free, open-source tool.
A former Indonesian schoolteacher, Fredi Lugina Priadi, found his calling when he realised he enjoyed dressing up cats in fashionable outfits.
The protective antioxidants available in the lining of our lungs counter it until they are forced out, after which the pollutants begin attacking the immune system.
The Duke of Sussex was reportedly mistaken for an employee while shopping for a Christmas tree in California with his wife Meghan Markle. The couple is reportedly spending the holiday season in the US.
Relying on donations for the roughly $300 a month needed to feed the snakes, Wilatha only keeps them until he feels they are ready to go back to the wild.