Santa Claus poses at his office near Rovaniemi, Finnish Lapland. File/AFP
Between November and March, Finland's far north usually throngs with international holidaymakers who come to experience a snowy wonderland of reindeer rides, ice castles and the "real" Santa's grotto.
But despite record visitor numbers in recent years, the coronavirus shutdown will leave many of Finnish Lapland's tourism businesses facing ruin this winter.
Many fear that government moves to ease travel restrictions in the Nordic country will not go far enough to offset the damage.
"We'll be bankrupt after December if we don't get any bookings," tour operator Sini Jin said from Rovaniemi, an Arctic Circle town that markets itself as "the official hometown of Santa Claus".
"Now we've had one or two bookings a week, and mostly we're just doing refunds," Jin said.
Her firm will only employ "two or three" seasonal staff this year instead of the normal 80.
Jin's company received emergency financial aid after the government put aside over a billion euros ($1.2 bn) to help businesses, but it has not been enough to compensate for the lack of tourists.
"Everything we've worked for will be gone so quickly if we don't get help."
A tourist board survey found that without international visitors this winter, around 60 percent of tourism companies expect to lose at least half their turnover and three-quarters would have to lay off staff.
A big disappointment
While many EU countries are tightening lockdown rules as infections rise, last week Finland's centre-left government loosened travel restrictions to boost the tourism industry.
Yet the measures have been branded "a big disappointment" by industry bodies in Lapland, who say the rules are unworkable.
Arrivals from countries such as the UK and France, which are among the largest visitor groups to Lapland, can avoid quarantine if they visit for less than three days, and travel with an organised group.
But tourism bosses say many trips to Lapland are longer — and these would require visitors to quarantine and undergo further testing.
"Are these measures enough to meet demand and keep businesses going here in Lapland? I'm not convinced," Sanna Karkkainen, head of Visit Rovaniemi, said.
Tourist providers worked with health experts to draw up safety procedures, which they argue should allow for quarantine rules to be relaxed.
Finland's corona infection rates remained among Europe's lowest over the summer, and of the 9,000 confirmed infections just 243 have been recorded in Lapland.
Still open for business
Some large companies, such as Rovaniemi's Santa Park attraction, have already decided not to open this winter.
The park usually employs 400 staff and welcomes 120,000 visitors each season.
But many smaller providers say they will do all they can to stay open for business, and hope the government will allow for more international visitors.
"We are dealing with the highest possible demand for Lapland travel, that's the heartbreaking thing," Sanna Karkkainen said.
"We really need this industry in order to build a future for Lapland, and letting it go is not an option."
Christmas is coming, but in Santa's home village in northern Finland, the COVID pandemic means that the flocks of tourists who usually start to make merry in Rovaniemi at this time of year are not.
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