Model Michaela Tomanova poses wearing the "Storm over Paris" dress.
One very select group of fashionistas were not crying into their cocktails when the Paris fashion shows were cancelled because of the coronavirus.
The tiny group of super rich women who buy the ruinously expensive handmade creations that adorn the runways of Paris haute couture week knew that meant their favourite designers would have to come to them.
"I thought they would be upset," the French courtier Julien Fournie told AFP as he prepared looks for his film for the French capital's first virtual fashion week, which starts Monday.
Haute couture's made-to-measure creations -- which are only shown in Paris -- can cost the price of a luxury sports car.
With no glitzy shows to go to this time, the jetset queens that usually patronise them expect their own personalised presentations in their palaces and penthouses.
Fournie, who trained as a doctor before turning his passion and considerable anatomical know-how to couture, said he was used to flying to the Middle East and Asia with the head of his studio, Mademoiselle Jacqueline, for fittings and adjustments.
The difference between couture creations and those you buy off the rail is between night and day, he insisted.
And Fournie only makes one-off pieces to ensure the exclusivity that his very well-heeled clients crave.
"Once a client from a royal family cancelled an order after seeing a similar creation worn by Lady Gaga," said the house's director, Jean-Paul Cauvin.
For that reason, Fournie tends to avoid lending his dresses out to stars for red carpet events, except when the singer or actress has a style that really chimes with the "DNA of the house".
Fournie's film for his virtual Paris show on Tuesday is more of a teaser than a classic run through the collection.
Cut for 'real women'
"We are not showing too much," Cauvin said, to avoid any unseemly competition that might sometimes arise after shows when "clients really set their heart on a particular look and want to put an option on it" before anyone else does.
This time, without a formal show, it will be more about pampering the client, Cauvin added. "The couturier will have dresses in mind just for them."
Christian Dior said on Monday it would press ahead with a calendar of fashion shows for this year starting in July with an Italian catwalk display - but without the celebrated front-row audience of A-listers.
Even something as deadly as the coronavirus pandemic could not hold back Berlin-based designer Anja Gockel, from showcasing her 2021 summer collection.
From Armani to Gucci, top fashion houses are re-designing their calendars to slow down the frantic pace of catwalk shows and new collections, as the coronavirus pandemic forces a rethink of the way the industry works.
There are questions over whether the increasing number of coronavirus cases in the UK leaves any room for sentiment around holidays like Halloween on 31 October – or if it should be cancelled altogether.
Researchers came across a symptom that can cause chilblain-like inflammation linked to the virus is known as “COVID toes.”
The 32-year-old Kanittha Thongnak, a Thai woman who is a renowned retailer, uses social media to dress up as a zombie and sell clothes of the dead.