Kim Kardashian and Kanye West are seen during an event.
Kim Kardashian West has inked a deal to sell 20 percent of her make-up brand KKW Beauty to American cosmetics giant Coty for $200 million, the pair announced on Monday.
The agreement values the three-year-old company at $1 billion.
It will see Coty take "overall responsibility" for the brand's skincare, haircare, personal care and nail products, they said in a statement.
"This relationship will allow me to focus on the creative elements that I'm so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world," Kardashian said.
The purchase is expected to be completed in the third quarter of the fiscal year 2021 and sees Coty deepen its collaboration with the celebrity Kardashian-Jenner family.
In January, Coty, acquired a 51 percent stake in Kylie Jenner's cosmetics brand. Jenner is Kardashian's half-sister.
The pair have built a beauty empire on the back of the success of the hit reality TV show "Keeping Up with the Kardashians," which first aired in 2007.
Kardashian has 177 million followers on Instagram while Jenner has 183 million.
Last week, rapper Kanye West, Kardashian's husband, announced a deal between his Yeezy fashion brand and Gap which saw the latter's shares surge.
With adolescence comes a sense of newfound freedom and a desire to experiment and learn. Teenage years are also a time for bodily changes, acne breakouts, and fun with makeup.
If there was ever a time for self-care, it’s now. This guide will teach you all about the techniques and the tools to use when giving yourself an effective facial massage.
French cosmetic giant L'Oreal announced that it was removing words like "whitening" from its products, against the backdrop of global anti-racism protests as big business wakes up to the issue.
Getting in detail with specific watch preferences, Barker said, "For an elegant everyday watch, I would suggest Rolex Datejust, either the jubilee or the oyster bracelet.
Women from 15 countries and men from 10 ended up with a lower life expectancy at birth in 2020 compared to 2015, revealed the study.
Attai's business, the Pashton Zarghon Saffron Women's Company, produces, processes, packages and exports the world's most expensive spice with an almost exclusively female workforce.