Marijana, a teacher in a fashion school and seamstress, sews homemade protective face masks.
Once upon a time if you wanted to get ahead you got a hat.
Now if you want step outside your front door you need a mask.
In a matter of weeks, the coronavirus has upended the Western wardrobe and challenged its deepest codes about freedom, comfort and self-expression.
From being a curious oddity seen only on Asian tourists, masks have suddenly become as essential as socks -- a signal of civic virtue and a passport to many public spaces denied to the bare faced.
Yet when she sat down to design a mask, one thought kept coming back to her.
Fashion's Mr Zeitgeist, Louis Vuitton's Virgil Abloh had no such reservations, rushing out a simple black mask emblazoned with the arrow logo of his own Off-White label for $92 (87 euros) a pop.
It immediately sold out and has since become the most coveted style accessory in the world, according to trends monitor the Lyst Index, with some now selling secondhand for four and five times that.
By contrast, Coudert is selling her couture masks for eight euros.
Not surprisingly, she is working flat out to keep up with demand. Indeed Lyst said internet searches for masks have gone up five times since the beginning of the year.
Even before the virus raised its ugly head, masks were coming in from the fashion cold.
American designer Rick Owens was ahead of the curve, masking many of the models in his Paris spring summer collection two years ago and giving out masks to everyone at the show.
Back then Owens had pollution and climate change in mind. Yet he was reluctant to revive the idea even as the virus casts its shadow on the last Paris fashion week in March.
Owens was not alone in seeing a fashion future for masks. Rising French designer Marine Serre was an early adopter and they have also featured in recent Gucci, Vetements and Japanese designer Takahiro Niyashita's The Soloist shows.
But many of the big houses remain cautious and deeply ambivalent about whether masks will be part of our fashion future.
Style historian Olivier Saillard warned masks were "an accessory we all want to be quickly rid of".
It could be seen as "rather vulgar to make money from putting a logo on a mask," he told a section of the media.
While Dior, Saint Laurent and Balenciaga have been making free masks for French medical staff and care workers, there is a reticence about going any further.
Chloe, a bag and accessory designer for a fabled French house, told a section of the media from the window of her Paris apartment that she had been asked to toy with some ideas around masks.
Coudert said that it we had to live with them, it was best to make masks that were clever, comfortable and calming.
For the anthropologist Frederic Keck, masks have long been regarded in the West as "archaic and oppressive", a prejudice that will be hard to shake.
In a think piece in the French daily Le Monde, Keck compared masks and the constraints COVID-19 has imposed on social interaction to the "loss of innocence that AIDS brought to love making" in the 1980s.
Despite all the downsides, historian Saillard sees one positive to be drawn from having to wear masks.
Takahiro Shibata's glasses are fogging up because of his face mask - a problem familiar to many spectacles wearers during the coronavirus pandemic.
Icelandic designer Yrurari's knitted face coverings aren't so much to stop airborne droplets as to keep people at a distance by displaying scary tongues or fangs.
Turkey is allowing marriages on July 1st, after several months of banning due to the novel coronavirus (COVID-19), but protective masks stay obligatory for the brides as well as for the guests.
Marking World Tourism Day, the Central Agency for Public Mobilization and Statistics announced on Tuesday that "8 million tourists visited Egypt in 2021, a 117.5-per cent increase compared to 3.7 million tourists in 2020".
Milan Fashion Week closed on Sunday after five days of mostly womenswear previews that celebrated diversity and renewal, with more designers of colour represented than ever.
GCC countries extended their greetings to the Saudi leadership on the occasion. Major landmarks and many official and private entities decorated their headquarters with Saudi flags and malls announced special events and activities for the occasion.