A screengrab taken from the video.
In the video set in a field amid lightning, protagonist Pabo "Badmash," or Pabo the Thug, is setting out to defeat the virus. Villagers offer him a wooden bat, a pistol, a sword and even a rocket launcher.
But Pabo astounds them by refusing, saying he will defeat the enemy with his "bare hands."
He then proceeds to wash his hands with soap — and even checks to ensure he has lathered them for 20 seconds, as recommended.
"The soap is my law," says Pabo, playing on the saying "the gun is my law," a common refrain among many Pashtun tribes for whom gun ownership is deeply engrained.
Pakistan is the latest country to employ creative public safety campaigns to increase awareness.
Last month, Vietnam initiated a project involving a catchy music video, which includes demonstrations of hand-washing. India has roped in celebrities to push their campaigns.
Pakistan has more than 1,200 confirmed infections, the highest number in South Asia. Nine people have died.
Many parts of the country have imposed lockdown, but authorities say they have struggled to get people to cooperate due to a lack of awareness.
They say that is particularly a problem in Khyber Pakhutunkhwa province, bordering Afghanistan, which saw the country's first death from the virus last week.
So, two weeks ago, the government reached out to media and communication specialists asking them to help.
"The Khyber Pakhtunkhwa government realises that this war will only be won if we win the public awareness war," the province's health minister, Taimur Khan Jhagra, said.
Zeeshan Parwez, a Pakistani-Canadian who owns a video production house in Peshawar, the provincial capital, said the idea was to make the video relate to people sometimes overlooked in government campaigns.
"'The gun is my law' is one of the most used lines in Pashto slang. To replace 'gun' with 'soap' was the perfect rhyming choice."
India has also closed a border with neighbouring Myanmar to counter the coronavirus outbreak, as countries across South Asia reported a rise in cases on Wednesday. No cases have so far been confirmed in Myanmar.
"We are deeply concerned both by the alarming levels of spread and severity and by the alarming levels of inaction. We have therefore made the assessment that COVID-19 can be characterised as a pandemic," WHO Director General Tedros Adhanom Ghebreyesus told a news conference on Wednesday.
"The Prime Minister is in good health with no symptoms. As a precautionary measure and following the advice of doctors, he will be in isolation for a planned period of 14 days," the statement added.
"It has been decided that all borders will remain closed for 15 days," Foreign Minister Shah Mehmood Qureshi told the local ARY and Dunya TV networks. "International flights will operate only out of Karachi, Lahore and Islamabad airports," he said.
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