From "Group Photo" To "The event was meant to encourage innovation and creativity across social media platforms. "
Social media influencers have a huge impact on their followers. They have radically changed the way people view fashion and beauty trends and brands. Many social media followers rely on product reviews posted by influencers they trust before purchasing the product themselves. So the influencers must be honest with what they promote.
This was discussed by prominent Arab and Emirati social media personalities at a session in Dubai. They shared their perspectives on the influence of social media on the fashion and beauty industry at the ‘Arab Social Media Influencers Majlis’ organised by the Arab Social Media Influencers Club (ASMIC), an initiative of the Dubai Press Club (DPC). The event was held at the Dubai Design District (d3).
Speakers shared their experiences as active bloggers in both industries during the session moderated by TV presenter Rehab bin Shaiban Al Muhairi from Dubai Media Incorporated. The session also examined the rise of virtual influencers and their role in promoting creativity in the fashion world.
Dubai Press Club said that the event was aligned with ASMIC’s objective of encouraging innovation and creativity across social media platforms and enhancing the positive role and contribution of influencers. Participants in the session also included Khadija Al Bastaki, Executive Director of Dubai Design District, Aida Al Busaidi, Director of C2C Campaigns and Marketing Management at the Department of Tourism and Commerce Marketing (Dubai Tourism), and well-known social media celebrities.
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