Model Gigi Hadid presents a creation by designer Virgil Abloh. Charles Platiau/Reuters

Style superstar Virgil Abloh produced one of the big moments at Paris men's fashion week Wednesday when he had Gigi Hadid walk through a field of white carnations at his Off White show.

The black American creator — one of the hottest talents in fashion right now, who also heads Louis Vuitton's menswear line — brought a host of stars to his front row.

Columbian singer Maluma rubbed shoulders with Formula One driver Lewis Hamilton and Chinese K pop star Li Wen Han to see Hadid close the show wearing an oversized white tuxedo adorned with abstract expressionist designs by the legendary New York graffiti artist Futura.

Designer Virgil Abloh appears with model Gigi Hadid at the end of his Spring/Summer 2020 collection show for his label Off-White during Men's Fashion Week in Paris. Charles Platiau/Reuters

A model presents a creation by designer Virgil Abloh. Charles Platiau/Reuters

Abloh, the first African American to head a major French label, used the veteran artist's work to great effect throughout his brightly-coloured spring summer collection. Charles Platiau/Reuters

Several of the garments in the show Abloh called "Plastic" had recycling symbols alongside his own four-pointed square logo. Charles Platiau/Reuters

His army of models trampled the carnations — which are a symbol of innocence — at the end of the show. Charles Platiau/Reuters

A model presents a creation by designer Virgil Abloh as part of his Spring/Summer 2020 collection. Charles Platia/Reuters

Abloh, the first African American to head a major French label, used the veteran artist's work to great effect throughout his brightly-coloured spring summer collection.

Field of carnations

US rapper Sheck Wes opened the show in another Futura-decorated white ensemble, with one of the artist's sculptures called "Nosferatu" looming out of the field of white blossoms Abloh had transplanted inside a converted market in central Paris.

His army of models trampled the carnations — which are a symbol of innocence — at the end of the show.

Abloh seemed to question what humans were doing to the planet, opening the show to the sound of the steam trains that heralded the Industrial Revolution and ending it with the haunting Beatles song, "Blackbird".

The song is said to have been inspired both by nature and the US civil rights movement.

A creation by Virgil Abloh as part of his Spring/Summer 2020 collection. Charles Platiau/Reuters

Socks and sandals

The former architect introduced a line of blanket-like capes to his high-end streetwear, with his usual trainers replaced by sandals with socks and hiking boots.

A major retrospective of Abloh's startlingly prolific work in art, fashion and design opened at the Museum of Contemporary Art in Chicago last week.

Maluma, the reggaeton star who appears with Madonna in the "Medellin" track of her new album "Madame X", has been hailed as a "menswear icon in the making" this week by Vogue magazine.

He had already turned up at the Heron Preston show Tuesday and has been sending regular updates to his 43 million followers on Instagram of his progress through the Paris collections.

Despite Madonna wearing a Palomo Spain outfit for their video, the Colombian was noticeably absent from the flamboyant Spanish designer's show Tuesday which opened Paris men's fashion week. 

Agence France-Presse