Social media users in China demanded an apology, saying Burger King had made a mockery of Asian customs and dining etiquette.
Burger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain.
The video posted on a franchisee's Instagram account showed Westerners with an oversized chopstick in each hand struggling to eat the company's new "Vietnamese Sweet Chilli Tendercrisp Burger".
Burger King said it asked the franchisee to remove the video immediately. The video was deleted from the Instagram account by Tuesday afternoon.
"The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion," Burger King said in a statement to Reuters.
Social media users in China demanded an apology, saying Burger King had made a mockery of Asian customs and dining etiquette. The hashtag "Burger King apology" was viewed more than 50 million times on the Twitter-like microblog platform Sina Weibo by Tuesday afternoon.
Others gave Burger King, which operates 1000 stores in China, the benefit of the doubt.
"I am not sure if this is truly racial discrimination. But the people who made the ad really do not have brains," said one commentator on Weibo.
Who says you have to decide between your two favourite desserts? If you like pudding and cake, you most certainly will love this raspberry pudding cake.
A pair of his father's old tandoor ovens helped Hong Kong restaurateur Asim Hussain achieve a dream — the world's first Michelin star for a Pakistani restaurant.
Great for parties or family dinners, you can explore the limits of your muffin tin by making individual portions of recipes for breakfast, dinner or dessert.
US online retailer Amazon and French food giant Casino said Tuesday they would roll out their partnership in rapid delivery of groceries to further French cities in the coming months.
Office workers who sit for long periods of time can reverse the health risks of their modern sedentary lifestyle by exercising just 20 minutes per day, a new study revealed on Tuesday.
From deadlifts to pull-ups, here are the exercises women in their 20s need to perform.