Maison Alexandrine introduces its 2019 Resort collection
Designer Rapha Mendonça and Nuno Velez created the collection.
Taking inspiration from the south of France, the collection features sailor like clothes, portraying the true paradox of French elegance. Chic and casual, modern and trendy, classic and constantly innovative.
Among the options, one can find blouses, shirts, wide-legged pants, dresses, swimsuits, beachwear, shorts and tops. The fabrics are light and flowing as the summer asks.
The brand bets on the feel of silk crepe, silk satin, silk mousseline, knitted canvas and Italian tulles in white, red, off-white, silver and gold.
Amidst the pieces, one can find the brand´s trademark, the famous handmade embroidery, made thread by thread.
The collection is versatile, which gives the practicality that women want when packing for summer, offering daytime and night looks besides looks for several occasions.
“The wide-legged pants, for example, can be worn during the day for a walk on the beach, as well as at night, to a sunset party, matching with a top with accessories” suggests the Creative Director, Alexandra Fructuoso.
Rapha Mendonça’s involvement in the Resort 19’ collection: In this collection, women are going to find looks to wear during Réveillon in places like Trancoso, Fernando de Noronha, Jericoacoara, Rio de Janeiro or Tulum.
In order to achieve this, the designer created swimsuits, beachwear, flowing dresses and jumpsuits using a color palette that alternates between white, gold and silver, perfect for end of the year parties.
Rapha also developed six types of dresses as an alternative proposal for the beach, thinking of women who want to feel pretty, sexy and at the same time, elegant.
All of the collection was made using French lace, Italian lame, besides variations of silk and tulle for the finishing.
Nuno Velez’s involvement in the Resort 19’ collection: With the new collection, the Portuguese designer Nuno Velez offers a mix of what one can find in a casual closet with party options, bringing a cooler and more casual vibe.
From silk to paillete with t-shirt cotton, passing through the organza, your creations bet on applications and overlappings with technologically sounds canvas’, bringing the differential for pieces, such as pants with a lower waist and Italian hem, T-shirts, short sleeves shirts, asymmetrical short skirts, paillete tops and sequin short dresses.
“With this collection, women can use each piece in an individual, creative and unique way for social events.
The Maison Alexandrine Resort 19’ collection includes a selection of looks that are essential and accessible, which are going to complement the festive side of the brand”, explains Nuno Velez.
Named after the daughter of one of the most powerful women in France, Madame de Pompadour, Maison Alexandrine is the first luxury fashion brand Patronage Maison in São Paulo.
Through meticulous attention to detail, gifted hands and a passionate team, Maison alexandrine brings to life a curated collection that merges the beauty of haute-couture with inspirational finds from the worlds of art and design.
The Maison, which occupies 870 square meters is divided into four floors in the Paulistano Garden, São Paulo. The space rescues and celebrates the history of this emblematic French figure, Madame de Pompadour, who had a single daughter — the little Alexandrine Le Normant d›Étiolles, the inspiration behind the brands name.
Since its inception in 2012, the Alexandrine brand now stands strong within the global couture market.
Maison Alexandrine is home to the elite of Brazilian design and a go to for celebrities from all industries and walks of life.
Stars who have previously worn Alexandrine include, Kim Kardashian, Britney Spears, Jennifer Lopez, Carrie Underwood, Paris Hilton, Gisele Bundchen, Roselyn Sanchez and Ashley Tisdale.
Alexandra Fructuoso, a Portuguese entrepreneur who has been settled in Brazil since she was 19, previously worked within the pharmaceutical industry for 20 years as a senior executive until her desire for fashion took the reigns.
Alexandra opened Maison Alexandrine in 2012 and has not looked back since.
Orchestrating the creative direction of the Maison, which brings together the work of artists and designers under its philosophy and concept, Alexandra aims to discover and encourage talents of fashion which have the potential to obtain national and international projection. Thus was born the first Maison de Patronage de Luxe in Brazil.
