Inayat-ur-Rahman, Senior Staff Reporter

ABU DHABI: Sheikh Nahyan Bin Mubarak Al Nahyan, Minister for Tolerance, opened the fifth edition of the much-awaited Custom Show Emirates (CSE) and fourth edition of International Motorshow Abu Dhabi (IMSAD) 2019 at the Abu Dhabi National Exhibition Centre on Thursday.

Sheikh Nahyan toured the exhibition halls and inspected various vehicles displayed at the event.

He lauded the organizers of the show for hosting a remarkable event. He noted that the UAE automotive market is on solid growth trajectory despite the global trends.

The show is part of the inaugural ‘Abu Dhabi Engine Week’ and has featured 110 local and 70 international exhibitors from 17 countries that will occupy 47,000 sqm. of indoor & outdoor space, with 30,000 expected visitors to experience over 20 onsite ‘action-packed’ activities, such as; 4x4 and Saloon Drifting, Stunt Driving, Custom Cars & Bikes Competition, Engines Battle, Bikers Build-Off, Dyno Zone, Wheelie Machine, King of Mechanics, Kids Garage and much more to keep the adrenaline pumping for the visitors.

‘’It is our honor to be part of the first Abu Dhabi Engine Week, which will be an international annual event featuring Custom Show Emirates, International Motorshow Abu Dhabi, Abu Dhabi Desert Challenge and FIA World Rally Cross Championship over a period of 10 adrenaline filled days to give tourists and residents an exhilarating motoring themed experience,’’ said  Saeed Al Marzouqui, CEO, Custom Events, UAE.

Custom Show Emirates has also attracted exhibitors from USA, Italy, Switzerland, Russia, China, New Zealand, India, Japan and several GCC countries, that will showcase the latest in auto customization products and services. One such exhibitor from USA is Hp Tuners which is also the title sponsor of the ‘Engines Battle’.

‘’At HP Tuners, we provide complete tuning and data acquisition solutions for enthusiasts, professional workshops and dealerships. Our years of experience in the automotive industry gives us the competitive advantage to innovate and adapt to future technologies first. Through our participation at Custom Show Emirates 2019, we look forward to sharing our expertise and our latest line of products with the Middle East market,’’ said Nader Rayes, Director Middle East, Hp Tuners, USA.

The show will also feature a dedicated area for custom sand vehicles, which is a hot favorite among the local community.   

‘’Back for the 5th year in a row, Specialized Sports Equipment, part of the Abdulla Al Masaood & Sons Group,  this year is also showcasing the highly anticipated Indian Motorcycle FTR 1200 S for the first time in the Middle-East.

The latest Polaris Off-Road Vehicles and Slingshot models will also be displayed. Having never missed an occurrence, our aim is to participate at all Custom Show Emirates future editions,’’ said  Karim Kassoul, General Manager, Specialized Sports Equipment, UAE.

There will have considerable presence of custom bike builders from Italy, Switzerland and Germany with more than 100 unique bikes on display.

“Motor Bike Expo is proud to be continuing its partnership with Custom Show Emirates for a third year running and we are excited to be bringing even more companies with us this year from around the world. Our relationship helps to bring together the best of the motorcycling world and forging new relationships which will see even more companies getting involved in the European market,’’added  J. Harley Staniforth, Foreign Relations, MBE, Italy.

With manufacturers planning regional launches, IMSAD will serve as a first quarter ‘sales booster’ and provide a unique opportunity for visitors to purchase new vehicles through exclusive ‘imsad-only’ offers and take advantage of special discounts, customized payment plans, special bank and insurance rates, all on the show floor. Some of the featured exhibitors include Chevrolet, GMC, MG, Subaru, Jeep, Zotye, Mitsubishi, Yas Marina Circuit and Abu Dhabi Police.

‘’Bin Hamoodah Automotive is proud to be associated with IMSAD. We will be launching the youth-oriented sport SUV ‘The Blazer’ and the legendary ‘2019 Silverado’ for the first time in Abu Dhabi. Also, we will be unveiling the new 2019 Camaro and 2019 Malibu.

We look forward to having a great show and we invite all the people of Abu Dhabi to IMSAD and our stand for some never before offers on Chevrolet range.’’ - Vishal Nair, Marketing Support Manager, Bin Hamoodah Automotive, UAE.

With its impressive line-up of international exhibitors and ‘action packed’ schedule of onsite activities, the event promises to give cars and bikes enthusiasts; an experience like never before.