Officials of The Principals Mena at Dubai Derma 2019.

Sajjad Ahmad, Staff Reporter

DUBAI: The 19th edition of Dubai derma has concluded on a successful note, with over Dhs500 million worth of business deals signed over the past three days, said Dr Abdul Salam Al Madani, Executive Chairman, Dubai derma.

The event held between March.18 to 20 under the theme ‘Skin Health is our Concern’.

The annual global skincare gathering in Dubai, brought together leading skincare specialists, top surgeons and physicians from across various countries under one roof to explore the latest technology advancements and medical treatments for different types of skin diseases.

This year event attracted over 16,500 visitors and participants from over 104 countries. The exhibition this year has recorded a great success also by attracting 594 skincare brands from across the globe.”

Dr Abdul Salam said, “I take this opportunity to thank our key stakeholders in the government and private sectors, and presidents of the world’s leading dermatology associations, exhibitors and speakers for their invaluable support in making Dubai derma a grand success.”

The skin care industry in the Gulf region is currently valued at $2.5 billion and expected to grow by 15 per cent in the near future. The industry stood at $15 billion worldwide, said Mohammed Hawa, CEO of The Principals Mena (TPM), on the sideline of Dubai derma. He added, “This region offers huge prospect of growth as big brands are bringing more innovative and organic products to meet the rising demand. The trend is changing in the region as the demand for more Halal beauty products on the rise. The big brands are trying to localise the products according to the environment.”

Michael Anderson, Marketing Director at The Principals Mena said,” Dubai derma is a very good platform for interaction and business expansion. We have launched new products for the local market.”