Sharjah: The Sharjah Commerce and Tourism Development Authority (SCTDA) concluded its participation in ITB Berlin (Internationale Tourismus-Borse Berlin) 2019, which took place from 6-10 March in Berlin. During its involvement this year, the Authority reviewed the emirate’s most important plans, strategies and tourism programs and showcased eco-tourism, sustainable hospitality and outdoor leisure activities, as it seeks to highlight the cultural identity of the Emirate and promote the potential of the tourism sector within.
Commenting on the participation, Khalid Jasim Al Midfa, Chairman, SCTDA, said: “During this year’s event, we attracted thousands of German and European visitors to the Emirate of Sharjah’s pavilion to witness the most important activities, programmes and events designed for future tourists and visitors. These efforts effectively highlighted the touristic attractions in the emirate. We were delighted to see these visitors’ interest in exploring what we have to offer, which will inspire us to create more innovative initiatives aimed at enhancing visitor experience and will make them want to return to the emirate. We, at the Sharjah Commerce and Tourism Development Authority, are keen to participate in the exhibition every year to enhance the emirate’s position on the world tourism map and increase tourism flow, in line with Sharjah Tourism Vision 2021.”
The delegation at ITB Berlin 2019, headed by SCTDA, included a number of government and private bodies in the emirate such as Sharjah International Airport, Environment and Protected Areas Authority (EPAA), Sharjah Museums Authority, Sharjah Investment and Development Authority (Shurooq), Sharjah Airport Travel Agency (SATA), Al Bait Hotel, Sharjah Collection.