Aditi speaks on industry trend of overdose of film marketing

Actress Aditi Rao Hydari, who is awaiting the release of her upcoming film “Parivarik ManuRanjan,” has shared her opinion on the current system and modern tools of film promotions. The actress spoke with IANS along with her co-actor Pankaj Tripathi at a 5-star property in the Goregaon east area of Mumbai during the promotions of the film in the city. She drew parallels between making and promoting film and cooking food.

She said that garnishing alone cannot salvage a badly made recipe. She said that makers should focus on telling a good story, marketing and promotions can help the accentuate the content.

She told IANS, “I have not learnt filmmaking so, pardon me but, I feel that like how we make food, if we are not putting the right ingredients, and not giving that recipe be it khichdi or biryani the desired time and attention then it won’t turn out good. You will reject it after a few bites irrespective of its presentation. The work we do, what we make is an art form. We are part of an artistic industry. So we should put artistry in our work while making a film.”

She further mentioned, “We love our film, we must love our story, we must love our actors, we must know why we have our actors there, how we are showing them. I feel like there were so many visionaries before us who did this. And no matter whoever said that, ‘This won’t work, this will work’, they would go by their conviction. I wish that we would still make films like that. I really, really pray and wish for it because I love this field. It’s a very, very beautiful field. And with marketing, if we don’t put love in it, we can’t fix it.”

“First, we have to make it really well then we have to sell it. You taste it, you love it, you come back for more. A good story will eventually find its audience. Even if a good story doesn’t work at the time of release, it will have a long shelf life”, she added. Meanwhile, ‘Parivarik ManuRanjan’ is set to drop on Nov.13, 2026.

Meanwhile, Aditi has shared that while choosing her roles, she relies on her inner child. Talking about the film, she said, “I just found it really sweet. It’s like a slice of life film story. Also, the people who were involved, I don’t usually get stuff like this. Also, an opportunity to work with them. It was all those things that made me want to do this film.”

She told IANS, “I think also the fact that as an actor, to just be in a very different kind of space is also a lot of fun. Also, you get to play in a very different kind of way. There was a lightness in it, which I really liked. I just wanted to do it. I didn’t think too much. There’s an instinct and excitement. I listen to the child inside me. If I’m excited about something, then the journey for me is really important. Because anyway, the result is not in my hands.”

“So, if the journey is fun and there’s adventure, it’s playful and you’re learning, and there could be people, I think that’s what’s very, very important. Because that’s what lasts with you,” she added.

Meanwhile, Pankaj, said, “You get to play a character in one or two weeks or three weeks. You read the film, and then you try to be close to the character. It’s a matter of a few weeks, it takes years to prepare an actor. Like how it takes four days to make a chair, but it takes four years for the carpenter to learn how to make it perfectly.”

Indo-Asian News Service