First Saudi Arabia opened its doors to Western raves and music festivals. Now it's turning to long-neglected Saudi traditions as it seeks to draw tourists and reshape its national identity.
In "Terhal", a lavish stage show in Riyadh, an actor in a red-and-white headdress gallops on a white horse, exploring the kingdom's heritage and top tourist sites.
The move towards more wholesome, Saudi-inspired entertainment comes after raucous scenes at past music festivals in the capital.
This year's Riyadh Season entertainment programme, which still features MDL Beast, will be "almost entirely comprised of Saudi and Gulf musicians", said Turki Alalshikh, chairman of the General Entertainment Authority.
"The characteristic of Vision 2030 (Saudi Arabia's economic and social reform project) is always to test the borders," said Sebastian Sons of German think tank CARPO.
"And if maybe two steps are too much, you take one step back."
Terhal -- Arabic for journey -- blends traditional Saudi songs, chants and national dress with cutting-edge light shows and hi-tech equipment.
It tells the story of Saad, a young Saudi exploring his home country, with 55 Saudis among its troupe of 100 acrobats, trapeze artists and dancers.
Agence France-Presse