Pop singer Taylor Swift enters the billionaire club
Taylor Swift celebrates with Brittany Mahomes as they watch from a suit during the first half of an NFL football game in Kansas City. AP
The singer’s Eras Tour has proven to be one of the most successful musical tours ever generating millions, while her re-recorded versions of her previous albums “Speak Now” and “1989,” both being titled (Taylor’s version).
In addition to that, the singer had already gained over a billion streams on Spotify making her one of the most listened to artistes ever.
This accomplishment is particularly monumental as Taylor is among the very few who've achieved such a milestone "through music and performing alone."
According to a Bloomberg report, the singer’s 53 US concerts this year added $4.3 billion to the country’s gross domestic product as per the Daily Mail. The Eras Tour in itself is predicted to gross a staggering income of $4.1 billion.
Released in 2014 and named for her birth year, the original "1989” signified a sonic rebirth. Swift had shed the Nashville country roots of her first four studio albums and announced herself a full-fledged pop superstar.
"1989 (Taylor’s Version),” out on Friday, takes that version of Swift - then in her mid-20s, living in New York, prepared to take on the world with an arsenal of ’80s synth sounds and a new producer named Jack Antonoff - and includes five unreleased "vault” tracks that deliver more clues about the artist she was then.
Previous "Taylor’s Version” releases have been more than conventional rerecordings, arriving with new music, Easter eggs and visuals that deepen understanding of her work. The project - the fourth of six rereleases - was instigated by music manager Scooter Braun’s purchase and sale of her early catalog and represents Swift’s effort to control her own songs and how they’re used.
Her return to "1989” - the album where she began to confront media portrayals of herself and in song - comes at another Swift popularity crescendo but also during a 2010s nostalgia (Yes, it’s only 2023. Yes, the nostalgia is real).
Agencies
