Cast members (from L to R), Sana Jafri, Sania Saeed, Ali Junejo, Saim Sadiq, Alina Khan, Sarwat Gilani, Rasti Farooq and Apoorva Guru Charan pose for a photo at Cannes Film Festival. Reuters
"Joyland" by director Saim Sadiq, a tale of sexual revolution, tells the story of the youngest son in a patriarchal family who is expected to produce a baby boy with his wife.
He instead joins an erotic dance theatre and falls for the troupe's director, a trans woman.
It is the first-ever Pakistani competitive entry at the Cannes festival and on Friday also won the Jury Prize in the "Un Certain Regard" competition, a segment focusing on young, innovative cinema talent.
"It's a very powerful film, that represents everything that we stand for," "Queer Palm" jury head, French director Catherine Corsini, said.
"'Joyland' will echo across the world," Corsini said. "It has strong characters who are both complex and real. Nothing is distorted. We were blown away by this film."
The "Queer Palm" has been won by big-name directors in the past and attracted top talent to its juries, but has no official place at the world's top film festival.
Awards for films with lesbian, gay, bisexual, transgender and queer content are already an integral part of other major movie gatherings, including Berlin which has handed out its "Teddy Award" since 1987, and made it part of its official programme.
Not so at Cannes, where the festival's leadership will not even allow the "Queer Palm" – which has been running for a decade — to set up shop in its main building, the Palais du Festival.
"It makes me sad that the festival is still cold-shouldering the Queer Palm," Corsini said.
Past winners of the prize, created in 2010 by critic Franck Finance-Madureira, include Todd Haynes for "Carol" and Xavier Dolan for "Laurence Anyways."
"Joyland" beat off several other strong entries, including "Close" by Belgian director Lukas Dhont and "Tchaikovsky's Wife" by Kirill Serebrennikov, both hot contenders for the Cannes Festival's top Palme d'Or award.
"Joyland" left Cannes audiences slack-jawed and admiring and got a standing ovation from the opening night's crowd.
Part of the surprise stemmed from the discovery by many at Cannes that Pakistan is one the first nations to have given legal protection against discrimination to transgender people.
In 2009, Pakistan legally recognised a third sex, and in 2018 the first transgender passport was issued.
"Pakistan is very schizophrenic, almost bipolar," director Saim Sadiq told AFP in an interview.
"You get, of course, prejudice and some violence against a particular community on the one hand, but you also get this very progressive law which basically allows everyone to identify their own gender, and also identifies a third gender," he said.
For its short film award, the "Queer Palm" jury picked "Will You Look At Me" by Chinese director Shuli Huang.
The diary-type film, set in the film-maker's hometown, shows a traditional society in which parents care more about their reputation than about their gay children's happiness.
The British Academy Film Awards returned as a glitzy in-person event on Sunday, with stars including Lady Gaga and Benedict Cumberbatch walking the red carpet at London's Royal Albert Hall.
An hour before the broadcast begins, attendees will assemble in the Dolby for the presentation of eight awards and acceptance speeches that will be edited into a broadcast that producer Will Packer has promised will be a tight three hours.
The debut screening of Pakistan's first entry to the Cannes Film Festival felt like "a dream has come true," one of its stars Sarwat Gilani said after the film — which seeks to break gender stereotypes in her country — received a prolonged standing ovation.
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Opening later this month, the multi-disciplinary conference being hosted by it aims to bring the complex history, and rich cultural heritage of the Indian Ocean rim to a wide, international audience.
The announcement came during a press conference held, this week, at Dusit Thani Hotel, Dubai, and witnessed the signing of a cooperation agreement between Megi Savova and Veronica Husseinli.