Firas Al Msaddi at the launch of his first book in Dubai.

Sajjad Ahmad, Deputy Business Editor

Dubai real estate market is playing a very important role in the emirate’s economic growth. The fundamentals of the property sector are very strong and it is gaining acceleration after the successful conclusion of the Expo 2020 Dubai, said Firas Al Msaddi, Founder & CEO of fäm Properties at the launch of his first book ‘The Art of Real Estate Investment – From Entry to Exit’.

Adding another facet to his dynamic personality, the real estate tycoon, deep dives into Dubai’s real estate investment portfolio to lay out the nuances and help readers make the right decisions through knowledge and negotiations.

The book provides a complete roadmap to investors about the right decisions of entry and exit to the market and outlines various tips and methods to maximize their portfolio in this competitive market.

Speaking about the inspiration behind writing this book, Firas Al Msaddi said; “My experience with Dubai’s iconic nameplate developers made me realize that there is so much more than what meets the eye. If this underlying wealth of knowledge is made available to investors in a language that they’ll understand then, it could prove a turning point for Dubai’s real estate sector. With this book, I wish to equip readers with inside knowledge and skills to negotiate while investing in a property in Dubai. I dedicate my first book to His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, for making Dubai’s real estate market an alluring sector.”

Published by Motivate Media Group the hardback book runs through 192 pages written in English. The book lays out the basics of the real estate market, explores the do’s and don’ts of investing, and helps readers with novel perspectives on opportunities that the sector has to offer.

Split into four distinct sections, the book starts with the author’s inspiring journey from a salesman to Dubai’s most successful real estate businessman.

The book further navigates through the real estate sector, revealing the inside story, building the basics of investing in real estate to establishing the importance of using data to compare and negotiate.

The book is a comprehensive manual that equips its readers with the necessary tools and knowledge to make well-informed decisions when investing in Dubai’s real estate.