Hussain Al Jassmi performs during an event.
Mahmoud Ads, Staff Reporter
The Emirati star Hussain Al Jassmi’s social Arabic song “Sunnet Al-Hayah” ranked first in the Arab world and the second globally, as the most influential and viewed advertising song on YouTube for the period from June 1, 2020 to May 30, 2021.
The song is also among the top 10 advertising songs in the world, YouTube said on its official platform “YouTube Ads Leaderboard.”
Al Jassmi dedicated this global achievement to the entire Arab audience, through his official accounts on social networking websites, saying, “Thanks to God, our Arabic language has gained global attention, and we have achieved the top ranks globally with the support and love of our dear audience...
“In short: you are the joy, the love and the glory… Congratulations.”
In the “Sunnet Al-Hayat” song, Al Jassmi collaborated with Orange — Egypt, an international telecom company, and it was released in Ramadan 2020. The song has achieved more than 78 million views globally and 295,000 likes so far. It achieved great success and popularity among the audience in Egypt and the Arab world.
The song is calling for spreading hope and optimism, as well as reuniting relatives and enhancing the communication between family and loved ones, especially under these exceptional circumstances.
It was written by the poet Ayman Bahjat Qamar, and composed by the artist Mahmoud Al Eseeli.
The idea of the “Sunnet Al Hayah” song, which was filmed in a video clip, bore the distance and rapprochement in daily social life, the longing and reuniting between loved ones and family and the return from travel.
A dazzling display of fireworks lit up the skies as hundreds of eager residents and visitors lined up to enjoy a night of enthralling music at the latest cultural landmark in the Emirate, inaugurated last month by His Highness Dr Sheikh Sultan Bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
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