Shraddha Kapoor showcases a creation by Pankaj & Nidhi during the Lakme Fashion Week Summer Resort show in Mumbai. File / AFP

Bollywood actress Shraddha Kapoor will feature in a double role for the first time in Pankaj Parashars new film “Chaalbaaz In London.”

Incidentally, Parashar had directed late superstar Sridevi in the 1989 comedy hit "Chaalbaaz." The film cast Sridevi as long-lost twins.

“This will be my first-ever double role and it will definitely be challenging for any actor,” says Shraddha. She adds: “It's a great opportunity and a learning experience for me to work with Pankaj sir who has entertained us for so many years.”

Shraddha Kapoor during the IIFA Awards (L) and Lakme Fashion Week shows. 

Parashar claims: “Shraddha is like magic on screen. I believe she is going to blow away audiences with her double role. For me, there is nobody better than her for a film like 'Chaalbaaz In London'."

The film has been produced by Bhushan Kumar, Krishan Kumar, Ahmed Khan and Shaira Khan.

Meanwhile, Shraddha has been signed the brand ambassador of Jaipur-based home furnishings brand Bella Casa recently. Shraddha will co-create and endorse the label's new collection 'Shades of Shraddha' across all Indian markets. This alliance will also entitle the actor to a part of the company's equity and ensure a deeper involvement in the brand's business strategy.

Elated to associate with a brand, the Bollywood star mentions she is looking forward to being a part of its unfolding story.

“To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa. I share the brand's core beliefs and am proud to back an honourable brand that is steeped in such history. The label may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India."

Agencies