Experiencing Van Gogh at Infinity des Lumieres.
Muhammad Yusuf, Features Writer
InfinityArt and Culturespaces Digital have announced their partnership in bringing to Dubai the future of art, at the Infinity des Lumières — the biggest and most advanced digital art gallery in the GCC region — in the heart of Downtown Dubai, and located in its iconic landmark, The Dubai Mall. In collaboration with Culturespaces Digital, a renowned pioneer in creating digital art centres and immersive digital exhibitions, InfinityArt will introduce to Dubai a completely innovative, technology driven art and cultural platform, contributing to its profile as the City of the Future.
As a ground-breaking concept, spread over 2,700 square metres in The Dubai Mall, Infinity des Lumières will bring to life iconic and contemporary art through 130 projectors, 58 speakers and 3,000 HD digital moving images. It will open early this year.
It is the largest digital facade inside The Dubai Mall and with an art projection with a total display area of 200 square metres, visitors will be treated to the concept of living, dynamic art. The Infinity des Lumières’ Boutique will be accessible directly from The Dubai Mall and is open to all. It is set to attract new and diverse audiences, exceeding half a million visitors per year, once more positioning Dubai as the regional epicentre of pioneering cultural expression.
An internationally renowned digital art pioneer, Culturespaces Digital has produced immersive exhibitions since 2012, offering public a 21st century experience. Their four immersive venues have established breakthroughs in the way people experience and feel art. Over two million visitors have seen fine art painters such as Van Gogh, Monet, Chagall, Dalí and Japan’s 19th century art, and also contemporary artists creating digital journeys especially for these art venues.
Luc Archambeaud, Head of Business Development of Culturespaces, said: “We are delighted to bring these impressive immersive digital art exhibitions to the most visionary, vibrant and future-oriented city of the GCC. “For the first time in this region, residents and tourists alike will have the opportunity to experience an unforgettable multi-sensory journey, as they watch art come to life all around them — a feeling that is enchanting, entertaining, and educational.” Van Gogh, Dreamed Japan and Verse exhibitions, will run simultaneously at the Infinity des Lumières, guiding visitors through diverse imaginative worlds, where images come to life in an animated symphony of light, colour, sound, movement and rhythm. Catherine Oriol, Director of Infinity des Lumières, said: “We are thrilled to be working in partnership with Culturespaces Digital in establishing our technology-driven, engaging, and transformative platform.
“Visitors will have infinite possibilities to be at the centre of art, fully immersed and connected to it. The inspiring exhibitions speak universally to different audiences, of all ages and cultural backgrounds.”
InfinityArt chose The Dubai Mall as the location for an experience that embodies the future of art as a fusion of cutting-edge technology and artistic expression, since it is a global meeting point.
Founded in 1990, Culturespaces is the leading French private actor in the global management and promotion of museums and cultural and heritage sites. It is the leading creator of digital art centres and immersive exhibitions in France and overseas and also produces cultural events and exhibitions. “The original works of art by the world’s greatest artists are eternal but they are still dispersed in museums and in collections around the world”, says Bruno Monnier, President and Founder of Culturespaces.
“Only temporary exhibitions bring together some of these works for several months. Wherever the country, it is rare for more than a third of the population to be able to have access to these exhibitions.
“But today’s technology gives us the opportunity to provide new ways of bringing these works together and enabling them to be (re)discovered by the public, in order to share them with a much wider audience of all ages, for far longer durations. “This is the new way of disseminating culture that Culturespaces has decided to develop with digital technology, in France and abroad, while continuing to offer excellence in the dissemination of art”. CULTURESPACES DIGITAL is the leading international cultural operator in the creation of digital art centres, and in the production of immersive digital exhibitions. With six digital art centres that attract millions of visitors, it combines design, creation of digital art centres and technological expertise for the presentation of traditional, modern and contemporary artists, and the organisation of festivals.
CULTURESPACES DIGITAL comprises four sections:
• CULTURESPACES DIGITAL Design focuses on the design and fitting out of exhibition spaces, chosen for their history and vast surface area, and capacity to accommodate between 500,000 and one million annual visitors;
• CULTURESPACES DIGITAL Tech, which uses cutting-edge technology for the presentation of digital exhibitions, with premium audio and image quality and their integration into very large spaces;
• CULTURESPACES DIGITAL Studio focuses on the production of various long-, short- and special-format digital exhibitions, and, via an iconographic department, the management of complex music and image copyrights;
• CULTURESPACES DIGITAL develops digital art centres abroad.
The CULTURESPACES DIGITAL digital art centres are located in Carrières de Lumières, Les Baux-de-Provence, France (since 2012); Atelier des Lumières, Paris, France (since 2018); Bunker des Lumières, Jeju Island, South Korea (since 2018); Bassins de Lumières, Bordeaux, France (since 2020); Infinity des Lumières, Dubaï (opening in 2021) and at The Hall des Lumières, New York, USA (opening 2022). InfinityArt is a private entity based in Dubai which focuses on diversity and innovation to contribute to the creative economy.
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