VIP Rent a Car and Europcar deepen partnership to raise premium mobility standards in Dubai

Dubai-based VIP Rent a Car says rising visitor numbers and changing traveller expectations are shaping how the company works with its partners, following the signing of a Memorandum of Understanding (MoU) with Europcar Dubai and Northern Emirates at Arabian Travel Market (ATM) 2026.

The MoU with Europcar Dubai and Northern Emirates, part of Eurogulf Mobility Group, extends an exclusive collaboration between the two companies that began in 2023. The agreement focuses on service quality, operational reliability and the overall customer experience, combining Europcar’s international mobility standards with VIP Rent a Car’s experience in luxury car rental.

The partnership comes as the emirate continues to post strong tourism figures. Dubai received 19.59 million international overnight visitors in 2025, up 5 per cent from the year before, according to the Dubai Department of Economy and Tourism (DET), while hotel occupancy averaged 80.7 per cent.

For rental companies, that growth brings higher expectations as well as more demand. Visitors increasingly want vehicles delivered to their hotel or the airport, clear pricing before they book, and the flexibility to rent for a day, a week or a full month.

The same applies at the top end of the market. For visitors looking at Lamborghini rental in Dubai, VIP Rent a Car currently lists the Lamborghini Urus Performante from AED 2,499 per day and the Urus Mansory from AED 2,699 per day, with monthly rates from AED 50,999. With room for passengers and luggage, the Urus is a practical option for those who want to rent a Lamborghini for airport pick-ups, hotel stays or longer drives to Abu Dhabi and the northern emirates, not only for a weekend booking.

Khaled Hamoodih, CEO of VIP Rent a Car, said: “Most of our customers are visitors with limited time in the country, and they don’t want to spend it on paperwork or chasing a car. They want to know the price upfront, have the car waiting where they need it and get a quick answer when they call. Working with Europcar and Eurogulf Mobility Group helps us keep raising that standard as more people choose Dubai for business and leisure.” Hamoodih added that strong partnerships are part of how the private sector supports the UAE’s 2031 vision for service excellence.

Marius Anton, General Manager of Eurogulf Mobility Group, has said that mobility providers need to look beyond the vehicle itself, making each stage of the customer journey simpler and more reliable.

Operating from Al Barsha 1 since 2000, VIP Rent a Car offers daily, weekly and monthly rentals from brands including Lamborghini, Ferrari, Rolls-Royce, Mercedes-Benz, Range Rover and Porsche, with free delivery across Dubai and insurance included.

About VIP Rent a Car

VIP Rent a Car is a Dubai-based luxury and sports car rental company located in Al Barsha 1. It provides short and long-term car rental, chauffeur services and airport transfers to residents and visitors across the UAE.