Shurooq presents ‘The Motor Show – Sharjah:' A Waterfront celebration of cars, community and family fun

The Sharjah Investment and Development Authority (Shurooq) has announced the launch of the The Motor Show – Sharjah, partnering with UAE Cars Club, one of the largest car show organizers in the UAE, to deliver a premier automotive and lifestyle experience.

The Inaugural event was kicked off at Al Qasba on Friday.

Moving beyond a traditional car exhibition, the Motor Show – Sharjah will travel across four of Shurooq’s iconic destinations, transforming them into vibrant community spaces. Visitors can discover a highly curated showcase of over 100 vehicles – featuring entries from participants across the GCC – and spanning Performance Cars, Modified/Tuned Cars, Muscle Cars, Japanese Sports/Tuner Cars, Classic Cars, and 4x4/Off-Road Vehicles.

Automotive enthusiasts can expect to see a diverse array of iconic and high-performance models on display, showcasing a wide variety of the world's most celebrated automotive marques.

Running from 4:00 PM to 9:00 PM at each location, the free-entry festival provides an exciting evening out for all ages. Beyond the automotive showcase, the whole family can enjoy live music, fun mascots, kids’ entertainment, and plenty of photo-worthy moments, complemented by a diverse array of food and beverage options.

The Motor Show Shrajah 2026-2027 Tour Dates:

Saturday, 3 October 2026 – Al Qasba | 4 PM – 9 PM

Saturday, 14 November 2026 – Al Heera Beach | 4 PM – 9 PM

Saturday, 12 December 2026 – Al Majaz Waterfront | 4 PM – 9 PM

Saturday, 16 January 2027 – Khorfakkan Beach | 4 PM – 9 PM

The multi-destination calendar allows residents and visitors to meet fellow motoring enthusiasts while experiencing Shurooq’s world-class facilities in a fresh and engaging way. By uniting the UAE’s modified-car communities and the general public, The Motor Show – Sharjah aims to build a recognizable annual platform centered on cars, culture, and community.