Golden Oak Properties announces new CEO as company enters its next phase of growth

Golden Oak Properties has announced the appointment of Ayyoub Salameh as Chief Executive Officer, marking a new phase in the company’s continued growth and development.

Founded by Soufie, Golden Oak Properties has built a strong presence in Dubai’s real estate market through an entrepreneurial approach, strategic developer relationships, high-value transactions and a commitment to long-term client relationships.

As Founder and Shareholder, Soufie will continue to be involved in the company, contributing her market experience, relationships and strategic perspective to support Golden Oak’s future growth.

About Soufie Jnidee

Soufie Jnidee is the Founder and Shareholder of Golden Oak Properties and the driving force behind the company’s establishment and growth in Dubai’s real estate market. Through an entrepreneurial approach and a strong focus on relationship-building, she has developed an extensive network across investors, property owners and developers, helping position Golden Oak as a trusted name in the market.

Her experience in real estate, combined with her understanding of client needs and long-term approach to business, has played a central role in shaping Golden Oak’s identity and direction. As the company enters its next phase of growth, Soufie will remain actively involved as Founder and Shareholder, contributing her market knowledge, relationships and strategic perspective while supporting the company’s continued expansion.

Ayyoub will assume responsibility for the company’s executive leadership, day-to-day direction and continued development, bringing more than two decades of international experience across luxury hospitality, business development and high-value client relationships.

“Golden Oak was built through years of relationships, persistence and a clear belief in the value we could create in this market,” said Soufie. “This next chapter is about building further on that foundation. As Founder and Shareholder, I look forward to continuing to contribute to the company’s growth while Ayyoub leads the executive direction and development of the business.”

Ayyoub’s appointment brings additional leadership experience to Golden Oak as the company strengthens its operations, team and market presence.

“I have great respect for what Soufie has built and the reputation Golden Oak has established,” said Ayyoub Salameh, CEO of Golden Oak Properties. “My focus is to build on that foundation, strengthen the business and work alongside Soufie and the wider team to create the next stage of growth for Golden Oak.”

Under its new leadership structure, Golden Oak will continue to focus on its core strengths: trusted relationships, exceptional service, market expertise and long-term value creation.

The company’s next phase will focus on strengthening operations, expanding its network of investors, property owners and developers, developing new business opportunities and reinforcing Golden Oak’s position within Dubai’s real estate market.

Built on Experience. Positioned for Growth.

Golden Oak’s next chapter represents continuity and evolution.

The company combines the entrepreneurial foundation and market relationships established by its Founder with new executive leadership focused on operational development and expansion.

With Soufie continuing as Founder and Shareholder and Ayyoub Salameh serving as CEO, Golden Oak moves forward with a shared objective: to strengthen the company, expand its opportunities and create sustainable long-term value.