Safeer Market wins RetailME “Golden Spoon Award for Supermarket Chain of the Year 2026”

Recognition celebrates Safeer Market’s commitment to retail excellence, customer value and innovation in the UAE. 

Safeer Market, one of the UAE’s leading supermarket chains and part of Al Safeer Group, has been honoured with the prestigious Images RetailME “Golden Spoon Award for Supermarket Chain of the Year 2026”, recognizing its commitment to retail excellence, customer satisfaction and delivering exceptional value to shoppers across the UAE. 

The award was presented at the Images RetailMe Food Business Forum, held on 15 September 2026 by Mr. Rupam Battacharjee, Head of Innovation, SCOUT. 

The award was proudly received on behalf of Safeer Market by Ms. Rashmi Kalwani Pandya, Vice Chair Person, Al Safeer Group and Mr. Bejoy Thomas Pulickel, Chief Executive Officer, Safeer Market, marking a significant milestone in the company’s journey of growth and excellence in the retail sector. 

A Recognition of Retail Excellence

The Golden Spoon Award for Supermarket Chain of the Year acknowledges Safeer Market’s continued efforts to enhance the shopping experience through customer-focused strategies, competitive pricing, diverse product offerings and innovative retail initiatives. 

With a strong presence across the UAE, Safeer Market has established itself as a destination for everyday essentials, fresh food, groceries, household products, fashion, electronics and other lifestyle needs. The brand continues to focus on delivering quality products at competitive prices while adapting to the evolving expectations of UAE consumers. 

Safeer Market’s commitment to customer engagement is further reflected in its promotional campaigns, loyalty programme initiatives and ongoing efforts to improve convenience and accessibility for shoppers. 

Celebrating a Shared Achievement

Commenting on the recognition, Ms. Rashmi Kalwani Pandya, Vice Chair Person, Al Safeer Group, said:

“Receiving the Images RetailME Golden Spoon Award for Supermarket Chain of the Year 2026 is a moment of immense pride for all of us at Safeer Market. This recognition reflects our unwavering commitment to delivering quality, value, and an exceptional shopping experience to our customers. I would like to express my sincere gratitude to our customers for their continued trust and support, and to our entire team for their dedication and relentless efforts in driving our growth and success.

Mr. Bejoy Thomas Pulickel, Chief Executive Officer, Al Safeer Group, said:

“This prestigious recognition is a testament to the collective efforts of our teams and our ongoing commitment to excellence in the supermarket industry. At Safeer Market, we continuously strive to understand and anticipate the evolving needs of our customers while delivering greater value through our products, services, and retail initiatives.” He further added: “We are grateful to Images RetailME for honouring Safeer Market with this award. This achievement strengthens our resolve to embrace innovation, enhance operational efficiency, and create even more rewarding shopping experiences for our customers. We look forward to building on this success and reaching new milestones in our journey of growth.”