Dubai Police, flydubai sign MoU to enhance visitor happiness
- Last updated: September 17, 2026 | 20:18
In line with the directives of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of The Executive Council of Dubai, to strengthen collaboration between government, semi government and private sector entities and align their efforts in support of Dubai’s strategic priorities and global competitiveness, Dubai Police and flydubai have signed a Memorandum of Understanding at Arabian Travel Market (ATM) 2026 at Dubai World Trade Centre.
The MoU strengthens cooperation between the two entities through the exchange of expertise and capabilities and the development of joint initiatives and projects with sustainable and measurable impact. Areas of cooperation will also be incorporated into the strategic and operational plans of the entities concerned, supporting national priorities and the objectives of the Dubai Economic Agenda D33.
The partnership will contribute to the competitiveness of Dubai’s tourism sector, reinforce the emirate’s position as a leading global destination for tourism and business, and deliver an integrated visitor experience from the moment of arrival.
Under the MoU, passengers arriving on flydubai will be able to purchase the Esaad Card at a special price, giving them access to its discounts, offers and benefits across 10 sectors and greater value throughout their visit.
The 10 sectors cover restaurants and theme parks, shopping centres, tourism and travel, health and sports, family services, automotive services, accommodation, education, government services and online shopping.
Lieutenant General Abdulla Khalifa Al Marri, Commander in Chief of Dubai Police, welcomed the partnership, noting that Dubai has established an advanced model of integrated collaboration that brings together the visions and efforts of different sectors and transforms partnerships into initiatives with a tangible impact on people’s lives.
He stressed that Dubai Police are committed to building strategic partnerships that go beyond traditional frameworks of cooperation, harnessing shared capabilities and expertise to develop services and initiatives that enhance quality of life and happiness, support the tourism ecosystem and provide visitors with an exceptional and integrated experience from the moment they arrive in Dubai.
Lieutenant General Al Marri said, "At Dubai Police, we consider people’s happiness and quality of life an integral part of Dubai’s government work. We are committed to expanding the impact of our initiatives and partnerships in ways that serve the community and visitors to the emirate, while strengthening Dubai’s image as one of the world’s safest cities and a city distinguished by its quality of life and excellence in services.”
Ghaith Al Ghaith, Chief Executive Officer of flydubai, said, "This partnership with Dubai Police represents a model of integration between national institutions in supporting Dubai’s vision and future ambitions. It reflects our shared commitment to developing an integrated ecosystem that places visitors at the heart of its priorities, combining ease of access, quality services, security and happiness, while enhancing Dubai’s appeal and its position among the world’s leading tourism and business destinations.”
Al Ghaith added: "The aviation sector plays a pivotal role in connecting Dubai with the world and supporting the growth of its economic and tourism sectors. At flydubai, we are therefore committed to extending the impact of our strategic partnerships beyond the journey itself to encompass the visitor’s entire experience from the moment they arrive in Dubai. We believe that aligning efforts and expertise with our government sector partners strengthens the emirate’s competitiveness and its ability to attract more visitors from around the world.”
Hamad Obaidalla, Chief Commercial Officer at flydubai, said, "We are pleased to collaborate with Dubai Police on this initiative, which reflects the importance of strategic partnerships in enhancing the experience of visitors to Dubai and delivering added value to our passengers. As we continue to see growing demand for travel to Dubai, with visitor numbers expected to increase further over the coming months into the winter season, this partnership will enable flydubai passengers to benefit from a wide range of offers and privileges while enjoying the exceptional tourism, leisure and entertainment experiences that Dubai has to offer throughout the year.”
He added: "We remain committed to working closely with our partners to support Dubai’s position as one of the world’s leading tourism destinations and provide visitors with a more rewarding and seamless experience from the moment they arrive.”
The MoU was signed by Lieutenant General Abdulla Khalifa Al Marri, Commander in Chief of Dubai Police, and Hamad Obaidalla, Chief Commercial Officer at flydubai, reflecting both parties’ commitment to leveraging their combined capabilities and expertise to develop impactful initiatives that enhance the experience, quality of life and happiness of Dubai’s visitors while supporting the emirate’s tourism and travel ecosystem.
flydubai has created a network of more than 125 destinations in 56 countries across Africa, Central Asia, the Caucasus, Central and Southeast Europe, the GCC and the Middle East, South Asia and Southeast Asia. Almost 100 of these destinations were underserved markets without any, or very few, direct connections to Dubai and the UAE. The airline operates a young and efficient fleet of more than 95 Boeing 737 aircraft.
WAM