Arabian Travel Market 2026 raring to open its doors on Monday in Dubai

The 33rd edition of Arabian Travel Market (ATM) will open its doors to the public on Monday at Dubai World Trade Centre (DWTC), bringing the travel and tourism community together in Dubai for four days of business, networking, knowledge exchange and collaboration.

Taking place from Sept.14–17, ATM 2026 comes at an important moment for the global travel industry. After a period of disruption across the sector, this year’s event will provide a platform for destinations, tourism authorities, airlines, hospitality brands, technology companies, buyers, and industry professionals to reconnect, strengthen commercial relationships, and identify opportunities for the next phase of global tourism growth.

Held under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, ATM 2026 will explore the forces reshaping the global tourism landscape, from artificial intelligence and digital transformation to changing traveller expectations, destination resilience, smart mobility and sustainable long-term growth.

Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “I’m delighted to be opening the doors to Arabian Travel Market 2026 tomorrow and welcoming the global travel and tourism industry back to Dubai.

“This year is particularly significant as we see continued evolution across both the industry and ATM itself. From the debut of ATM Travel Tech and an expanded focus on innovation to a conference programme exploring the trends and opportunities shaping global tourism, there is a great deal to look forward to over the next four days.

“The industry has also faced its share of challenges in recent months, reinforcing the value of bringing our community together in person. It is great to be back, and I’m looking forward to seeing the conversations, partnerships and opportunities that emerge over the course of the show.”

Technology will be a major focus at this year’s event with the debut of ATM Travel Tech as a dedicated co-located show. Featuring more than 180 exhibitors from 30 countries across two dedicated halls, ATM Travel Tech will bring together technology companies, innovators and industry leaders to explore the solutions and partnerships transforming the travel ecosystem.

At the heart of ATM Travel Tech, the 850sqm Tech & Innovation Hub will offer an immersive look at developments spanning artificial intelligence, VR and AR, robotics, fintech and green technologies. The Hub will also feature the Future Stage, where technology leaders, entrepreneurs, researchers and innovators will explore how emerging technologies are reshaping the industry, with sessions addressing artificial intelligence and automation, data and digital transformation, fintech, immersive technology, robotics and next-generation travel platforms.

The stage will open with Dr Marwan Alzarouni, CEO, AI at the Dubai Department of Economy and Tourism (DET), exploring AI’s role in reshaping the travel landscape. The programme will also bring together senior representatives from Sabre, Trip.com, Tripadvisor, Wego, MakeMyTrip, RateGain and Visa to examine agentic AI, the future of online travel agencies, investment and consolidation, digital discovery and the evolving travel supply chain.

The Global Stage will open with the Ministerial Debate: Building A Resilient Industry Through Collaboration, bringing together senior tourism leaders to discuss how the GCC can rebuild traveller confidence, strengthen its global position, and lay the foundations for a resilient tourism future. Speakers will include HAbdulla bin Touq Al Marri, UAE Minister of Economy and Tourism; Shaikha Al Nuwais, Secretary General, UN Tourism; Fatima Jaafar Al Sairafi, Minister of Tourism; and Apostolos Tzitzikostas, EC Commissioner, UN Tourism.

Leading research organisations, including Tourism Economics, an Oxford Economics company, Euromonitor International, STR, Dragon Trail International, and other industry specialists, will share research and practical insights designed to help tourism businesses navigate changing market conditions and identify new growth opportunities.

Eurogulf Mobility Group, a UAE-based integrated mobility group is exhibiting at ATM, where it will unveil new mobility solutions, technology-enabled customer services and strategic partnerships designed to support the evolving needs of the UAE’s travel and hospitality sector.

Eurogulf Mobility Group’s participation will showcase its integrated mobility offering across car rental, leasing, chauffeur-driven services and managed passenger transportation, serving both individual travellers and businesses. From airport transfers and individual journeys to corporate fleets, staff transportation and large-scale mobility requirements, the Group will demonstrate how these capabilities come together within a single mobility ecosystem.

Commenting on the participation, Marius Anton, General Manager, Eurogulf Mobility Group said: “As travel continues to evolve, mobility has an increasingly important role in creating a more connected and seamless journey. ATM brings the industry together around priorities that are also central to our own direction; customer value, strategic partnerships and technology-enabled solutions. As Dubai accelerates its digital transformation, we are aligning our technology ecosystem with this wider ambition, creating a more connected, seamless and intuitive customer experience across every touchpoint.”