RAK Chamber launches new initiative to boost global tourism, investment

As part of its efforts to reinforce the position of the Emirate of Ras Al Khaimah as a global destination for investment and tourism, Ras Al Khaimah Chamber of Commerce and Industry launched ‘RAK Ambassador’ initiative, which is one of the strategic initiatives included in targets of Ras Al Khaimah vision 2030, aiming to enhance the position of the Emirate as a global investment and tourism destination through empowering UAE citizens and residents to play an active role in promoting the Emirate by leveraging their social networks to invite relatives and friends from abroad to visit Ras Al Khaimah. This will contribute to increasing tourism activity, boosting hotel occupancy rates, and supporting the Emirate’s sustainable economic growth.

His Excellency Dr. Rashid Khalfan Al Nuaimi, Director General, Ras Al Khaimah Chamber of Commerce and Industry announced launching ‘RAK Ambassador’ initiative, the first of its kind in the Emirate, and it aims to enrich the tourism and investment experiences and enhances its diversity, while increasing its attractiveness for visitors and investors. He noted that the initiative depends on engaging the citizens and residents as Ambassadors for promoting the Emirate of Ras Al Khaimah by inviting their relatives and friends from abroad to visit the Emirate during the campaign period, while both hosts and guests will enjoy a variety of exclusive benefits and rewards upon fulfilling the initiative’s requirements.

The campaign will run from August 19th to October 31, 2026, and registration will be available through the Chamber’s website: https://rakchamber.ae/rakambassador. He noted that registration is open to citizens and residents aged 18 and above, provided that the host registers the guest’s information before their arrival in the country on a tourist visa or a visa on arrival. He added that citizens and residents may nominate more than one visitor.

The advantages and rewards provided to the guest include a wide range of awards and incentives including:

Highly discounted hotel accommodation. Tickets to the Emirate’s most prominent tourist attractions. Discounts on restaurants and cafes. Valuable offers on marine activities and safari tours. Special benefits and discounts on luxury car rentals. Exclusive shopping offers at Al Manar Mall.

Dr. Rashid Khalfan Al Nuaimi stressed that ‘RAK Ambassador’ initiative represents an advanced model of partnership between the public and private sectors and reflects the Chamber’s belief in the importance of engaging the community in supporting economic development through enhancing tourism activity, increasing visitor spending, and strengthening the hospitality and commercial sectors in line with goals of Ras Al Khaimah’s vision 2030 aiming to enhance the position of the Emirate of Ras Al Khaimah as one of the top global destinations for living, work, investment and tourism.

Meanwhile the Ras Al Khaimah Chamber of Commerce and Industry has approved a five-year strategy for 2026-2030 aimed at improving the business environment and strengthening the emirate’s position as a regional hub for tourism, industry and trade.

The strategy, endorsed at the chamber’s regular board meeting chaired by Mohamed Mosbeh Al Nuaimi, also focuses on attracting foreign investment and international companies, supporting local firms’ expansion into global markets and developing the emirate’s digital economy.

Developed by the chamber’s Department of Strategy and Digital Economy, the plan seeks to build a competitive and sustainable commercial environment by streamlining procedures and strengthening governance and transparency to protect consumers and investors. It also aims to promote innovation and entrepreneurship by supporting startups and encouraging investment.

Al Nuaimi said the chamber plays a key role in attracting foreign investment and promoting the emirate’s economic openness, while supporting the UAE’s Vision 2030 through its programmes and initiatives. He said the chamber also contributes to the settlement of commercial disputes through mediation and arbitration, represents the emirate’s economic sectors at international events, organises exhibitions, facilitates trade delegations and works with partners to advance its goals.

Al Nuaimi told board members the strategy would align with the UAE’s development plans and serve as a cornerstone for strengthening Ras Al Khaimah’s reputation as a global centre for investment, trade and the digital economy.

He said adopting the strategy reflects the chamber’s commitment to national priorities and to the directives of Sheikh Saud bin Saqr Al Qasimi, Ruler of Ras Al Khaimah, with a focus on advancement, innovation, sustainability and global leadership.