ROX strengthens UAE presence with new Abu Dhabi showroom, regional parts hub and expanded aftersales network

ROX has taken another major step in strengthening its presence in the UAE with the opening of its first showroom in Abu Dhabi and the upcoming launch of its largest dedicated aftersales service centre in the country by August 15, both developed in partnership with its exclusive UAE distributor, Futures Trans Motors.

Additionally, ROX has officially commenced operations at its regional parts hub in Jebel Ali, Dubai in a partnership with JINGDONG Logistics. These milestones enhance ROX’s integrated retail, aftersales, and parts distribution ecosystem, delivering a faster, more seamless ownership experience while reinforcing the UAE’s role as the foundation of ROX’s long-term growth across the Middle East and North Africa.

Located at Marina Mall, one of Abu Dhabi’s leading waterfront retail and lifestyle destinations, the new showroom is ROX’s third retail location in the UAE. Spanning approximately 500 square metres, it features consultation areas, vehicle displays and personalised customer services, giving customers the opportunity to experience ROX’s latest technologies first-hand, explore its vehicles and arrange test drives.

Complementing the showroom is ROX’s largest dedicated aftersales service centre in the UAE, strategically located in Abu Dhabi’s Mussafah Industrial Area. Covering approximately 3,500 square metres, the facility will be exclusively dedicated to servicing ROX vehicles, building on the success of the company’s existing 2,000-square-metre Dubai service centre, which has been operating at full capacity in response to growing customer demand.

The new centre will offer a comprehensive range of services, including mechanical repairs, electronic diagnostics, body and paint repairs, and high-voltage battery maintenance, ensuring faster turnaround times and enhanced customer support.

By the end of August, Futures Trans Motors will further strengthen ROX’s aftersales network through its partnership with ADNOC, enabling customers to access maintenance services at 20 additional quick-service locations across the UAE.

Supporting this expanded network is ROX’s regional parts hub in Jebel Ali, developed in collaboration with JINGDONG Logistics. First announced in April, the facility is now fully operational, enabling distributors across key GCC markets to source genuine parts directly from the UAE. Managing more than 30,000 parts across over 2,000 SKUs, the hub delivers a first-time fulfilment rate of up to 95%, ensuring high parts availability while reducing repair lead times. Together with the new service centre, it strengthens ROX’s ability to provide responsive support and next-day parts fulfilment across the UAE.

“We’ve been encouraged by the strong response from customers in the UAE, and today’s milestones reflect our commitment to growing alongside them,” said Jarvis, Founder and CEO of ROX. “As our customer base grows, we're continuing to expand our retail network, aftersales services and local support infrastructure so customers can count on faster support, stronger service and greater peace of mind wherever they drive.”

Earlier this year, ROX opened its Sheikh Zayed Road showroom in Dubai, establishing a flagship presence along one of the UAE’s most prominent commercial corridors. In less than two years, the company has built a comprehensive operational presence by forming a strategic partnership with its local distributor, expanding its retail network, establishing dedicated aftersales facilities, launching its regional parts hub in Jebel Ali, opening its global headquarters in Abu Dhabi, and advancing plans to develop the Middle East’s first Advanced AI Manufacturing Centre.