Minister of Tolerance spotlights UAE’s advanced luxury goods hub

Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, visited Salem Al Shuaibi Gold & Jewellery Factory at KEZAD in Abu Dhabi, where he toured the facility and was briefed on its advanced production lines, gold and jewellery design, manufacturing and finishing processes, as well as its smart operational systems.

The visit underscores Sheikh Nahyan’s continued commitment to supporting the industrial sector, promoting advanced manufacturing, and encouraging national projects that strengthen the UAE’s position as a global hub for industry and innovation.

Upon his arrival, Sheikh Nahyan was welcomed by Salem Al Shuaibi, Founder of Salem Al Shuaibi Jewellery Group, together with the Group’s senior executives and management officials.

They accompanied Sheikh Nahyan on an extensive tour covering the production lines, jewellery design and development units, manufacturing and finishing departments, quality assurance laboratories, research and development facilities, innovation centres, and smart operational systems that incorporate international best practices in manufacturing.

Sheikh Nahyan was briefed on the factory’s integrated production processes and advanced manufacturing technologies, covering every stage of production-from design and innovation, through precision manufacturing and craftsmanship, to quality assurance and final inspection.

He also reviewed the factory’s strategic vision and future plans aimed at advancing the UAE’s gold and jewellery manufacturing sector and enhancing the competitiveness of Emirati products in regional and international markets.

The factory reflects the Group’s commitment to expanding investment in high-value manufacturing by deploying cutting-edge technologies in gold and jewellery production. It supports the objectives of the UAE’s National Strategy for Industry and Advanced Technology while further strengthening the UAE’s position as a global hub for the manufacturing and trade of gold and jewellery.

The facility represents a significant addition to the UAE’s gold and jewellery manufacturing sector. Equipped with state-of-the-art industrial technologies and modern production systems, it creates greater added value for the national industrial sector, supports the national economy, and further strengthens the UAE’s position as a global hub for gold and jewellery manufacturing and trade through world-class Emirati products.

The facility also reflects the remarkable progress of the UAE’s industrial sector, highlighting the ability of the national private sector to embrace innovation, adopt advanced technologies, and produce globally competitive products in line with the UAE’s vision of building a knowledge-based economy driven by innovation and advanced industries.

During the visit, Sheikh Nahyan inspected the facility’s state-of-the-art infrastructure and advanced technical capabilities, which contribute to improving production efficiency while maintaining the highest standards of quality and precision. He also reviewed the smart operational systems that optimise manufacturing processes and further enhance the competitiveness of Emirati products in global markets.

Sheikh Nahyan bin Mubarak praised the factory’s advanced technologies, operational excellence, and highly skilled workforce, affirming that the project represents a leading example of Emirati industrial initiatives that combine quality, innovation, and a forward-looking vision, reflecting the remarkable progress achieved by the UAE’s industrial sector.

He said, “What we have witnessed today at Salem Al Shuaibi Gold & Jewellery Factory reflects the excellence of the UAE’s industrial sector and the remarkable progress achieved by manufacturing in the UAE. It also demonstrates the ability of Emirati talent and the national private sector to innovate, excel, and deliver world-class products. This industrial facility embodies ambition, vision, investment in technology, and the development of highly skilled human capital, reaffirming the manufacturing sector’s essential role in supporting economic growth and strengthening the UAE’s global competitiveness.” He added, “Under the leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the UAE continues to strengthen its position as a global hub for business, industry, trade and investment, guided by an ambitious development vision that places innovation, economic diversification, private sector empowerment, and advanced industries at the heart of the nation’s comprehensive development. Today, advanced industries have become one of the principal drivers of economic growth and a key pillar in enhancing the UAE’s global competitiveness.

“The pioneering industrial projects we see today reflect the success of this vision in building a diversified and sustainable economy capable of competing globally through knowledge exchange, technology transfer, attracting high-value investments, and creating quality employment opportunities for citizens and residents alike.

WAM