How GCC’s new B2B MedTech platform is building a connected healthcare business ecosystem

Boris Shleyfer, Co-Founder of newly launched B2B MedTech platform MedSahra shares the importance of having a centralized marketplace for the healthcare sector.

1. Tell us about MedSahra. What made you start the business? What specific inefficiencies in GCC healthcare sourcing and procurement did MedSahra identify?

The idea for MedSahra came from a challenge I faced while managing Regale Clinic in Dubai. We needed to sell an ultrasound machine, so I contacted the official distributor. They explained they only buy back equipment through a trade-in program. We didn't need a new machine; we simply wanted to sell the existing machine.

I searched for a marketplace where healthcare providers could buy and sell medical equipment. I looked online and explored different options yet was unable to find a single professional platform dedicated to this purpose in the GCC. Everything was scattered across WhatsApp groups, Telegram chats, personal contacts, and word-of-mouth recommendations. There was no centralized, trusted marketplace where hospitals, clinics, distributors, and service providers could easily connect.  I realized the problem was bigger. The entire healthcare sourcing process was fragmented. Companies struggled to find reliable suppliers, suppliers had limited visibility, and valuable equipment often sat unused.

I shared the idea with Iuliia Belokrinitskaya, who I met through a business club. She was previously Head of Yandex Plus across the CIS and had experience in building digital products, subscription businesses and technology companies. Iuliia immediately saw the opportunity, and together we built MedSahra. 

2. How does the platform directly solve these gaps compared to existing channels?

MedSahra is a complete B2B ecosystem for the healthcare industry, bringing every participant onto one platform. Clinics can source new or pre-owned equipment, find technical service providers, logistics companies, marketing agencies, accountants, licensing consultants, pest control services and several business partners without searching across disconnected channels. Clinic owners, hospitals and other medical businesses can also list their companies for sale, while investors can discover acquisition opportunities across the GCC, regardless of where they are based.

The platform is also helping international companies enter the GCC market. Medical equipment manufacturers that are not yet represented inphysicaln can showcase their products, connect with local distributors, and build strategic partnerships without needing a physical presence in GCC from day one. 

What are the company's key priorities and plans over the next 6 months?

Over the next six months our main priority is to build a strong and high-quality ecosystem on the supply side before scaling demand. We are actively onboarding companies including medical equipment manufacturers and distributors, business service providers as well as clinic and hospital owners who want to sell their businesses or attract investors. Our goal is to help these companies create complete profiles, and showcase their products and services. By the end of 2026, we also plan to introduce new business-focused features such as collaborations with financial institutions to provide additional value for companies using the platform.