Ajman launches comprehensive tourism support package

Inayat-ur-Rahman, Business Editor / WAM

AJMAN: Under the directives of Sheikh Ammar Bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council, the Ajman Department of Tourism, Culture and Media announced the launch of a comprehensive package of incentives aimed at supporting tourism activities, attracting investments, and enhancing the competitiveness of the tourism sector in the Emirate.

These incentives fall within the vision of the Crown Prince of Ajman to develop the tourism business environment and strengthen the sector’s sustainability and resilience in the face of various challenges. The package includes a range of targeted exemptions and incentives covering key aspects of operations, licensing, and marketing, supporting tourism establishments in the Emirate, enhancing their operational efficiency, and strengthening their competitiveness.

The package includes several measures and benefits, such as the deferral of tourism fee payments for all tourism establishments for six months, effective 1st March 2026, exemption from late payment penalties upon licence renewal during the same period, as well as exemptions on event permit fees and licence renewal fees.

It also includes the introduction of a flexible payment scheme allowing instalment of dues without interest, exemption of museum visitors from entry fees until the end of 2026, and exemption of tourism establishments from participation fees in exhibitions and promotional workshops organised or participated in by the Department.

Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Ajman Department of Tourism, Culture & Media, affirmed that the package aims to deliver a direct impact in stimulating tourism activity in the Emirate by supporting tourism establishments and enhancing the quality of services provided to visitors, thereby increasing occupancy rates, extending tourist stays, and boosting tourism spending.

He added, “These measures enhance the Emirate’s appeal as a promising investment destination, as the financial and regulatory incentives and exemptions offered play a key role in reducing operating costs and improving the business environment, encouraging new qualitative investments in tourism, cultural, and entertainment projects, and contributing to sustainable growth across various economic sectors in Ajman.”

Mahmood Khaleel Al Hashmi, Director-General of the Ajman Department of Tourism, Culture and Media, stated that these incentives stem from the Department’s vision that the tourism sector represents a key pillar of Ajman’s comprehensive development journey, noting that supporting and empowering tourism establishments is a direct investment in the Emirate’s future and economy.

He added, “We are committed to working closely with our partners in the private sector to further strengthen Ajman’s position as a distinguished tourism destination that attracts visitors from around the world.”

Al Hashmi noted that these measures represent a comprehensive strategic package aimed at stimulating investment and boosting tourism activity in the Emirate, reinforcing Ajman’s position as an attractive business environment.

Iftikhar Hamdani Area General Manager of Bahi Ajman Palace Hotel expressed his strong endorsement of the Ajman Department of Tourism, Culture and Media’s newly launched incentive package — a forward-thinking relief programme designed to reinvigorate the Emirate’s hospitality sector at a pivotal moment.

Introduced under the visionary leadership of Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Ajman Executive Council, this initiative demonstrates the Ajman government’s acute understanding of the pressures facing tourism and hospitality businesses nowadays. At a time when hotels are navigating reduced occupancy, compressed margins, and sustained fixed overheads, this programme arrives as both a lifeline and a statement of confidence in the sector’s future.

“We are deeply grateful for this decisive and well-calibrated response from the Ajman Department of Tourism, Culture and Media under the leadership of Sheikh Abdul Aziz Bin Humaid Al Nuaimi, Chairman of Ajman Department of Tourism, Culture and Media & Mahmoud Alhasmi, Director General of Ajman Department of Tourism, Culture and Media,” said Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace Hotel.

“The six-month deferral on tourism fee payments, the waiver of late payment penalties, and the introduction of flexible payment schemes are not simply administrative adjustments — they are a genuine acknowledgment of the on-the-ground reality that hoteliers across Ajman have been managing. This kind of responsive governance strengthens the trust between the private sector and government, and that trust is the foundation of a resilient tourism economy”, added by Iftikhar Hamdani.