Bloom Holding launches ‘Suqur Al-Watan’ privilege program to honour UAE frontline heroes

Bloom Holding, a master developer committed to curating premium communities that provide a high standard of living, today announced the launch of “Suqur Al-Watan”, a dedicated privilege program designed to honor the UAE’s frontline heroes by offering exclusive benefits across Bloom’s real estate, education, and hospitality offerings.

The program is a tribute to the invaluable contributions of the nation’s protectors, including personnel from the UAE Armed Forces, Ministry of Interior, Police, Civil Defense, Ambulance and Medical Emergency services, and National Security. It reflects Bloom Holding’s commitment to recognizing those whose service to the nation remains beyond measure.

At the core of the initiative is a holistic value proposition designed to deliver long-term value and an elevated customer experience. Across its real estate portfolio, Bloom Holding is introducing tailored financial solutions and flexible homeownership plans for both new and existing customers. These include exclusive sales discounts of up to 3%, a waiver of the 2% Abu Dhabi Municipality (ADM) fee, and flexible post-handover payment structures, including options with a 0% down payment, designed to ease the path to homeownership. Beyond financial benefits, the program offers a seamless and prioritized customer journey, including early access to unit allocations, a dedicated relationship desk for streamlined support, and a VIP, family-oriented handover experience.

Recognizing that the well-being of frontline heroes extends to their families, the “Suqur Al-Watan” program also spans Bloom’s education and hospitality offerings, providing a range of thoughtfully curated benefits.

Within its education portfolio, Bloom Holding is offering frontline heroes and their families a range of dedicated benefits across its schools. These include a registration fee waiver for new students, an enrolment fee waiver equivalent to 5% of annual tuition, and for existing students, the deduction of re-enrolment fees (5% of annual tuition) from the following academic year. Additionally, flexible payment plans will be made available for the remainder of the 2025-2026 academic year, providing families greater convenience and financial flexibility.

Within its hospitality portfolio, the program extends exclusive privileges across The Abu Dhabi EDITION and Marriott Downtown Abu Dhabi, offering 20% savings on room rates and 20% off dining experiences, along with 25% off spa treatments at The Abu Dhabi EDITION Spa. Guests can also enjoy enhanced flexibility with 24-hour check-in and check-out, along with breakfast included for two adults and two children, ensuring a more seamless and family-friendly stay experience. A complimentary upgrade to the next room category is also extended, subject to availability. In addition, guests can benefit from curated stay packages that include complimentary access to Abu Dhabi’s premier cultural destinations, including Louvre Abu Dhabi, Zayed National Museum, and the Natural History Museum with a minimum two-night stay, complemented by elevated service experiences throughout the stay.

Carlos Wakim, CEO of Bloom Holding, said: “Suqur Al-Watan is a reflection of our deep gratitude to the men and women who dedicate their lives to protecting our nation. While no gesture can truly match the scale of their service, we hope this initiative offers meaningful support across the sectors we serve. It underscores our commitment to standing alongside them and giving back, in a way that is thoughtful, respectful, and rooted in genuine appreciation.”