US hotels seek World Cup boost after tourism dip under Trump

At the US hotels that Meade Atkeson manages, a drop in tourism weighs heavily on business — but hoteliers like him hope that World Cup enthusiasm will soon eclipse wariness over President Donald Trump’s policies.

The US hospitality sector has been reeling from a tourism slump in the world’s biggest economy, which became the only major destination to see a drop in foreign visitors last year.

“Just financially, it’s difficult when international travel is down,” Atkeson told AFP, noting that such visitors tend to stay longer and spend more.

Foreign travelers account for nearly a quarter of business at the three hotels under Sonesta group that he manages — two in Washington and a third in Miami Beach.

Yet, in the first eleven months of 2025, US official data showed that inbound travel dropped by 5.4 per cent.

Canadians were noticeably absent, with travel plunging by 21.7 per cent from 2024, translating to about four million fewer people. The decline was nearly seven percent for French visitors.

Industry professionals see this as a consequence of Trump’s policies, even if they may not openly say so.

Visitors have chafed at the Republican president’s sweeping tariffs on foreign goods, broadsides against other countries, tightening immigration rules and portrayal of certain Democrat-led cities as ridden with crime.

Canadians “were asked to be the 51st state, right?” Atkeson said.

“If you talk to Canadians, many of them have chosen not to travel out of conscience” or on principle, he added.

Brazilian tourists meanwhile “can go anywhere they want,” he said. “And so they may have gone to Europe, they may have gone to the islands.”

Thousands of kilometers away, the major resort city of Las Vegas in Nevada -- boasting 150,000 hotel rooms -- has also had a bad year.

Elsa Rodan, a chambermaid at the Bellagio resort and casino, says her establishment is “blessed” compared with others.

But even so, it has had to lower prices to attract guests, added Rodan, a representative of the Unite Here union who spoke at a Washington press conference.

Unite Here President Gwen Mills urges for a renewed effort to lobby the Trump administration over policies and rhetoric that she believes are jeopardizing the sector employing more than two million people.

According to her, hoteliers are not pushing the government enough.

Employers express “fear, the fear of picking your head up,” she said.

Fewer visitors and overnight stays, alongside a drop in revenue, have triggered a $6.7 billion shortfall for Nevada hotels in 2025, according to the American Hotel and Lodging Association (AHLA).

But the organization hopes that 2026 will be a turning point -- it is counting on the World Cup, from June 11 to July 19, to attract visitors.

Eleven US cities will be hosting matches.

“It’s being equated to having nearly 80 Super Bowls in just over a month,” AHLA spokesman Ralph Posner told AFP.

“The economic lift won’t be limited to host cities,” he added. “Destinations across the country are hoping to benefit as international visitors extend their trips and travel between markets.”

Las Vegas, for example, hopes to draw fans who might stop there before or after a game in Los Angeles or Kansas City.

Organizers say that besides the seven million spectators in stadiums, the World Cup is set to attract 20-30 million tourists.

The whole event, they believe, can generate $30 billion for the US economy. “I hope that things will look better,” Atkeson said.

His Miami hotel is under renovations and cannot host much World Cup-related activity.

But his Washington establishments are highlighting their proximity to Philadelphia, where several matches will be held. Another complication is war in the Middle East following US-Israeli strikes on Iran, which could snarl travel.

“It’s a little too soon to tell how we’re going to do with that, but we’ll see,” he said.

Separately, American employers unexpectedly cut 92,000 jobs last month, a sign that the labor market remains under strain. The unemployment rate blipped up to 4.4%.

Hiring deteriorated from January, when companies, nonprofits and government agencies added a healthy 126,000 jobs, the Labor Department reported Friday. Economists had expected 60,000 new jobs in February.

Revisions also cut 69,000 jobs from December and January payrolls.

The surprisingly weak employment picture in February adds to the economic uncertainty over the war with Iran, which has caused oil prices to surge and saddled business and consumers with unforeseen costs.

Agence France-Presse